Jon Jones vs. Alexander Gustafsson and All That It Gave Us

For 25 minutes, Jon Jones and Alexander Gustafsson traded punches, elbows, knees and kicks as if their lives hung in the balance.
Even if it had been two no-names duking it out on the prelims, it would have easily been fight of the night. But…

For 25 minutes, Jon Jones and Alexander Gustafsson traded punches, elbows, knees and kicks as if their lives hung in the balance.

Even if it had been two no-names duking it out on the prelims, it would have easily been fight of the night. But this was the proclaimed best fighter in the sport doing everything he could to defuse a sinewy stick of Swedish dynamite.

Jones bled, from a cut so bad that the doctor wanted to stop the fight after the fourth round. Gustafsson was so battle-worn that in the fifth and final round it appeared as if a small gust of wind could tip him over. Instead, he chewed off more offense from the champ and somehow managed to stay upright.

Both went to the hospital afterwards. And took a smiling picture together for proof of life.

Jon Jones vs. Alexander Gustafsson gave us one of the great back-and-forth stand-up affairs in MMA history, one of the most compelling title fights in the first 20 years of the sport. 

Let’s take a look at a few other things it gave us.

 

A potential glimpse at the future of the light heavyweight division

As MMA grows, and more bodies literally get into the sport, it will be interesting to see how each division matures based on variables such as weight, height, reach and anything else you can poke a stick at.

In the lead-up to this fight, the marketing push from the UFC was “Greatness Within Reach.”

The slogan was bemoaned as hackneyed and that Gustafsson’s height and reach would be immaterial. We believed Jones was simply from another planet and that Gustafsson would look lost in outer space against him.

Gustafsson looked anything but lost. In fact, he made himself right at home on Jones’ lawn.

A little too close for comfort for the champ. Gustafsson looked to be Jones’ counterpart—in more ways than one—and right off the bat, it was clear size mattered. Fighting, it turns out, can very much be a game of inches. And being able to close the distance, well…that counts for a lot.

Our very own Jeremy Botter was quick to admit he was wrong in brushing off Gustafsson’s stature.

Early in the exchange, the faces of Rashad Evans, Shogun Rua, Lyoto Machida, Chael Sonnen and Vitor Belfortall victims of Jones’ past war makingblurred together, and the singular thought that emerged from that image was that none of them belong at light heavyweight anymore (Machida recently dropped down to middleweight, Evans has flirted with the idea and so forth).

Not in a division that Jones and Gustafsson now tower over. It is a new day for the weight class, or at least the start of one. Where it goes from here, in terms of physical maturation, will be something worth paying attention to.

Beyond talk of size, there is skill. Both fighters showed that their skill, coupled with size, will likely put them out of reach. Untouchable for now, perhaps. Size and skill go hand in hand quite nicely. If Machida had an 84″ reach, or Shogun Rua was 6’5″, then maybe they’d have more of a fighting chance.

But I digress.

Jones and Gustafsson, for all intents and purposes, became the Cain Velasquez and Junior dos Santos of the light heavyweight division last night (ironically, it was the smaller and more nimble heavyweights that took over their division).

Not that the respective duos are anything alike, simply that within their respective weight classes, each pair is head and shoulders above the rest (we will save talk of Phil Davis for another time).

 

A final reminder that “Anything can happen in MMA”

It is a phrase often used and one that maybe feels worn out.

But like a good doormat, no matter how worn it gets, it keeps its welcome. If what went down between Anderson Silva and Chris Weidman didn’t fully nail the aptness of the phrase into your synapses, let Jones vs. Gustafsson be the final hammer-swing.

Jones was being given Jesus Christ Superstar treatment heading into this fight. It had been building with each consecutive title defense. Perhaps justified, albeit over the top. But if he had started turning water into wine inside the Octagon nobody would have blinked twice.

Gustafsson was just another kid from the wrong side of the tracks who wanted to make something better for his life. He had the right glean in his eye, and had gotten this far, but running into Jones would simply be the end of the line. However, he got out his ruler and extended the line right of the page.

 

But wait, there’s more

Heading into the fight especially,many wanted to see Jones finally get his comeuppancebecause they saw him as an arrogant, self-righteous, hypocritical man child. Others, who saw him as the greatest thing since the Doritos Locos taco, simply wanted to bear witness that greatness.

Both factions got at least a fraction of what they were looking for.

The haters did not get to see Jones put down via vicious knockout. But they did get to see him sufficiently beaten up over the course of five rounds. His eyes closed up like he had been stung by a bee and his lips puffed up like he had eaten a fistful of shrimp…and was allergic to shellfish.

Perhaps seeing Jones exposed as human after-all was enough for them. Probably not.

Those in the congregation, shell-shocked no doubt, still had something to believe in. Their messiah waged war for twenty-five minutes and still came out on top, perhaps surviving what will be the greatest test of his career, south of the heavyweight border. Forget that maybe Gustafasson should have won the fight, the judges held heaven together for at least one more fight.

For myself, heading into the fight, I certainly got caught up in both the real and in retrospect manufactured hype bestowed upon Jones.

Things have a way of escalating quickly with those on a tour de force upward trajectory. Escalating in how we try to make sense of what they accomplish and how it dovetails in the grand scheme of it all. Greatest of all-time is a phrase given away too easily in this sport, somewhat forgivable given how young it is.

In sports, especially combat sports it seems, we want our champs to be great, otherworldly. Parity is not a word you hear blood-thirsty fans gargling on.

Over time though we get bored with their dominating ways and we want them to be challenged. And when they fly too close to the sun, in terms of being challenged, the boil we he had for them when they were cooking everyone’s goose becomes a simmer. And we begin looking for the next shiny new rock.

Is Jones destined to be the greatest of all-time? Or was he simply a bigger guy picking on littler guys. Sure he has skills. In spades. As stated, size and skill feed nicely into each other. Jones had made the most of what he was born with, coupled with what he carved out in the gym.

Expectations and trajectory will now be re-calibrated. A rematch makes sense for every reason. 

Does Jones make better half time adjustments? Does he come out and finish Gustaffson in the “3rd of 4th quarter?” Will it come down to the wire with the judges deciding fate?

We had said that for Jones to truly be great, he needed to be tested…that he needed a foil. He found that in the form of an unassuming Swedish striker.

Whether or not Gustaffason can extend things beyond one night remains to be seen. Perhaps he fought the perfect game plan, gave it everything he had and simply came up short. And will come up even shorter next time. All of that remains to be seen.

Beyond all the conjecture of what is to come, and the hyperbole of the moment, Jon Jones vs. Alexander Gustaffson simply gave us one hell of a fight. Here’s hoping for more.

 

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Should Fighters Be Limited in Number of Significant Strikes They Can Sustain?

At UFC 161 in June, Roy Nelson was transformed into a human pinata at the hands of Stipe Miocic. A pinata that was more than willing to bend, but ultimately unwilling to break.
By the time the mugging had concluded, Nelson had broken the most double-ed…

At UFC 161 in June, Roy Nelson was transformed into a human pinata at the hands of Stipe Miocic. A pinata that was more than willing to bend, but ultimately unwilling to break.

By the time the mugging had concluded, Nelson had broken the most double-edged record being kept: most significant strikes absorbed without being knocked out. Sure there is some manly bragging rights to be had with such a dubious honor, but it’s unlikely his brain will be high-fiving him in five to 10 years.

Fightland’s Dr. Michael Kelly put forth an fascinating piece on Nelson’s granite chin following the fight. The primer of the article gets us started.

The 106 significant strikes Miocic landed on the Las Vegas native were enough to make one doubt Nelson’s destructibility, but 437 strikes over 10 fights makes us wonder about his mortality, even his sanity. It also made us wonder how it’s even possible. How can one man take that much punishment from that many power punchers and never go unconscious?

The good doctor went on to mention a few things that may account for one having a granite chin. It’s heady stuff and worth burning up a few brain cells on. But the knock out punch if you will was the talk surrounding accumulation of punches and what that means for a fighter like Roy Nelson.

What we know is the fighters like Roy Nelson who can take a punch have the highest risk for developing chronic traumatic brain injury later in life. And that was from looking at autopsies of brains of fighters who had dementia pugilistica at the same time as chronic traumatic brain injury, the fighters who had the most damage were the ones who were able to take the most punishment. 

So the accumulation of punches is more significant than, say, going into a ring and losing 10 fights in a row by one punch knockout. It’s not the going unconscious that’s the problem; it’s the repetitive force and the repetitive micro-trauma to the brain. So with a guy like Roy Nelson, when this guy takes 430 significant strikes over 10 fights, and he doesn’t get knocked out, it would be better if he’d actually get KO’d than take that many blows.

Perhaps this writer is bordering on the naive…but the question all of that begs is whether or not, after accumulating a certain amount of signification strikes to the head, a fighter should be forced to call it quits.

Thanks to to FightMetric, significant strikes are being tracked. The ambiguous part of the equation is, at what point—more specifically at what punch—should a fighter be forced to stop taking one more.

Our very own Scott Harris published an important piece, ‘A Sense of Urgency’: MMA Races to Learn More About Brain Injuries, in which his intro says it all, “You know nothing about brain injuries in MMA. Then again, you probably know everything.”

Within that article, neurologist Dr. Charles Bernick, associate medical director at the Lou Ruvo Center for Brain Health in Las Vegas and one of the nation’s leading experts on brain injury and disease, summed up the current state of play as he sees it.

There really is no objective way to decide when a person should stop fighting or not be licensed to fight. When do you decide not to fight or grant a license? It all depends. We have no objective way to make these decisions. We’re making progress in our research, but we don’t know enough to make firm recommendations. There are a lot of questions we just don’t know the answers to.

So should fighters be limited in the number of significant strikes they can sustain?

As doctors get answers to their long list of questions, the answer to the above question will most likely be yes. Perhaps one day they will be able to zero in on an objective amount of consequential blows, or at least a range, that leads people within the MMA community to collectively say “he’s had enough.”

While boxing and MMA as a whole, under the watch of state athletic commissions, could never tie things off, the UFC can look to draw a line in the sand. Like Dana White has with convincing fighters like Chuck Liddell, who’d been knocked out one too many times, to turn over their four-ounce gloves. If knockouts are the spade, then significant strikes are the club.

And while it may be convenient to rag on Roy Nelson, he’s not the first one who’s been clubbed. He certainly won’t be the last. There is no reason we should have to write and read any more sad-state stories like that of Gary Goodridge (much of his damage came in the form of his kickboxing career). But we will.

“I should not fight again,” Goodridge told Ben Fowkles after his late-notice bout with Gegard Mousasi at FEG’s Dynamite!! New Year’s Eve show in Japan in 2009. “I know I shouldn’t.”

But he did. And who is going to stop him—or anyone—from taking it on the chin or the side of head one time too many? Some would argue ethically it is not anyone’s place to step in. But they’re wrong. Right?

Whether it’s 500 or 5,000, for the integrity of the sport and more importantly the sanity of its fighters, the days of an endless buffet of repetitive shots to the head should probably be numbered.

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Johny Hendricks Wants to Break Something…Will It Be Enough to Beat GSP?

Rory MacDonald vs. Jake Ellenberger has got the MMA world yammering about ‘”exciting versus boring” in the context of what takes place when the door to the Octagon is slammed shut. 
Boring could be translated to smart or effective, depending on wh…

Rory MacDonald vs. Jake Ellenberger has got the MMA world yammering about ‘”exciting versus boring” in the context of what takes place when the door to the Octagon is slammed shut. 

Boring could be translated to smart or effective, depending on who you ask. Smart, boring, whatever you want to call it won out when MacDonald stymied Ellenberger. The battle of juxtaposing superlatives will wage on when champ Georges St-Pierre takes on Johny Hendricks at UFC 167.

Hendricks will look to strike up a convo. St-Pierre will look to snuff out his attempt at banter. GSP will lay it on thick with his top game while “Big Rig” will try to lighten things up with his power punching. The French Canadian is thinking jab and takedownrinse, wash and repeatwhile the Dallas, Texas native really wants to feel good by breaking something.

Speaking at Monday’s UFC World Tour 2013 stop in Las Vegas (h/t MMAJunkie), Hendricks waxed poetic about what he plans on doing when he steps in the cage opposite GSP.

I don’t want to take ‘GSP’ down, I want to lay him out. That’s all I want to do. That’s what the fans want to see, and I know I have the power in both hands to do it. I will bite on my mouthpiece and eat a jab to land a right or a left hand on his jaw line. That’s the difference. Punch me in the face, I’ll punch you twice as hard.

When I’m in there, my goal is to break someone’s jaw. Let them forget who they are that night. Let them wake up the next morning and go, ‘What the hell happened?’ That’s my goal every fight. If he’s going to sit there and do that jab, watch. I’ll bite on the mouthpiece. I’ll eat one to throw my left or right hand all day long.

Hendricks is saying all the right things. Or at least saying what Dana White and every fan wants to hear (not that Dana is specifically rooting for his popular champ to lose, but he is a fan of “exciting” fights).

But will his talk translate into actually touching the champ’s chin and knocking his lights out? That is a tall order. Whether or not Hendricks can seal the deal is why so many are ready for them to get it on.

At least he will make it exciting. Or attempt to make it exciting.

If the affair is anything like GSP’s fight with Koscheck, we will be watching the champ put on a jab clinic. And it won’t be Hendricks doing any breaking, rather it’ll be St-Pierre. Who can forget what Koscheck’s eye looked like after Curious George showed us what a face mutates into after breaking the orbital bone?

So while Hendricks has committed to being footloose and fancy free, it in no way guarantees anything. Not a win. Not excitement. It will be on St-Pierre to be a willing dance partner. Don’t count on that.

GSP wants to win. He is willing to do whatever it takes to ensure that. That takes commitment when verbal venom like “safe” or “boring” is flying at your face from all angles. It may as well be molten lava.

And if Hendricks loses, at least he can sleep at night knowing he did everything he could to be exciting,  while also trying to win. He is a man of principles—at least we can give him that.

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Despite the Boo Birds, Rory MacDonald Proved He Is a Legit Contender

“Who sh*t in your cereal?” is a question Rory MacDonald could be asking the entire MMA world following his win over Jake Ellenberger in the co-main event on UFC on Fox 8. And they would respond in kind with a resounding “you did, you talented Canadian…

“Who sh*t in your cereal?” is a question Rory MacDonald could be asking the entire MMA world following his win over Jake Ellenberger in the co-main event on UFC on Fox 8. And they would respond in kind with a resounding “you did, you talented Canadian psycho, you.”

MacDonald seems to have bared most of the brunt for his fight with Ellenberger being thought of as “worse than watching paint dry” in the mind most MMA fans who bore (see what I did there) witness. 

Even Dana White had some words for him during his post fight media scrum:

“Ellenberger did nothing. Ellenberger did nothing and he’s told you, you don’t belong in the top 10. (MacDonald) went out and bullied B.J. (Penn) because he knew he could. He didn’t try to bully Ellenberger. Don’t come in and say ‘oh my fight was great, it was technical and this and that and I belong in the top 10,’ and talk all this s*** and don’t go in there and try to perform. “I don’t think he did anything. He threw a few jabs and some front kicks.”

“Tonight was a night, an important night, that everybody was excited for. Yes, I understand sometimes you know you’re fighting somebody dangerous, but f***ing Ellenberger just sat there. Ellenberger sat two feet away from me and said ‘that wasn’t me tonight, I wasn’t myself.’ So if you’re Rory and you’re that f***ing good and you’re that talented, then you impose your will on him and you show the rest of the world not only do I belong in the top five, I should be fighting Georges St-Pierre.

He did finish his rant by saying something good about the young lad. “Rory’s one of the best in the world. He didn’t look it tonight.”

That Rory could so easily dispatch of a fighter as good as Jake Ellenberger, with a few jabs and front kicks, has to say something about just how good MacDonald is and could be. Ellenberger was lost in the woods. MacDonald was a whole lot of trees (and jabs).

B/R MMA Analyst Jack Slack pointed out some of the holes in MacDonald’s game, things to be worked on no doubt. But given that MacDonald just turned twenty-four, he has all the time in the world to perfect his game to the level of GSP, and perhaps beyond.

For his part, MacDonald said he looked to finish (in his post fight interview with Ariel Helwani) but wanted to avoid “amateur mistakes.” He wasn’t looking to “stick his neck out there against a dangerous fighter, sometimes it just doesn’t happen.”

As so perhaps we should leave it at that. MacDonald is a straight shooter. Ellenberger was a dangerous foe. MacDonald wanted to continue his evolution without the back of his head hitting the canvas.

For my money, I tend to think MacDonald may have been using Ellenberger to work on his jab…which as Jack Slack pointed out needs work. He gave his trainers some nice and easy footage to analyze. Also, it was a nice display of not engaging and counter fighting!

Conspiracy theory aside, MacDonald said, in his post fight interview with Ariel Helwani, that he wanted to fight by “year’s end.” The obvious fight to make would be a rematch with Carlos Condit, assuming he gets past Martin Kampmann in their own rematch. That fight headlines the second offering from Fox Sports 1, which goes down at the end of August.

So in theory MacDonald vs. Condit 2 could very well happen by the end of 2013. Figuring out where to stick it is another matter as the fight schedule is already filled to the brim. It would best be a fight that was saved for early 2014, possibly on the Super Bowl fight card in February.

And if MacDonald were to rematch Condit, and win, he would have no where to go but straight into a title fight with Georges St-Pierre…assuming of course St-Pierre successfully defends his belt against Johnny Hendricks. If Hendricks wins then it blows everything wide open. 

A fight with his friend and mentor St-Pierre is a fight MacDonald has repeatedly says he does not want. Dana White begs to differ saying during the following in the post-fight media scrum:

“That kid’s in a tough enough position as it is—he lives in Georges St-Pierre’s house, he trains in Georges St-Pierre’s hometown, and everything’s Georges St-Pierre this and Georges St-Pierre that, and the kid has to walk around and say he doesn’t want to fight Georges St-Pierre,” White said about MacDonald.

“We all f***ing know he wants to fight Georges St-Pierre, but why would he go out beating his chest that he wants to fight Georges St-Pierre when that fight isn’t even close to happening yet,” White continued.

Only time will tell if MacDonald pulls a “Jon Jones” and decides he does in fact want to fight GSP. If he refuses the fight, he can always move up to Middleweight.

The one thing we do know for sure is that MacDonald is a legit contender…whether or not people were bored by his jabbing performance on Saturday night.

 

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Power Ranking All 9 UFC Title Fights Based on Interest Factor

I have been thinking a lot about the upcoming title fights. Like, a lot.
While you shouldn’t care what I think, I’m going to tell you anyway. How do you like them apples?
Enough about fruit. Let’s get to the fights.
Just to make sure we are all on the …

I have been thinking a lot about the upcoming title fights. Like, a lot.

While you shouldn’t care what I think, I’m going to tell you anyway. How do you like them apples?

Enough about fruit. Let’s get to the fights.

Just to make sure we are all on the same page, let’s digest the list. And then dive into each fight, ranked slide by slide.

Title Fight   Division Event
Demetrious Johnson vs. John Moraga     Flyweight  UFC on FOX 8
Jose Aldo vs. Chan Sung Jung   Featherweight UFC 163
Benson Henderson vs. Anthony Pettis   Lightweight  UFC 164
Jon Jones vs. Alexander Gustafsson    Light Heavyweight UFC 165
Renan Barao vs. Eddie Wineland   Bantamweight  UFC 165
Cain Velasquez vs. Junior dos Santos  Heavyweight   UFC 166
Georges St-Pierre vs. Johny Hendricks  Welterweight    UFC 167
Ronda Rousey vs. Miesha Tate  Women’s Bantamweight  UFC 168
Chris Weidman vs. Anderson Silva Middleweight UFC 168

Begin Slideshow

Jon Jones vs. Alexander Gustafsson: Does Anyone Care About This Fight?

Jon Jones is set to defend his light heavyweight belt against Alexander Gustafsson at UFC 165, this September from Toronto, Canada.
On the surface you’d think that both hardcore and casual fans alike would be pretty excited to see such a transcendent f…

Jon Jones is set to defend his light heavyweight belt against Alexander Gustafsson at UFC 165, this September from Toronto, Canada.

On the surface you’d think that both hardcore and casual fans alike would be pretty excited to see such a transcendent fighter in action. You’d think.

Jones, the first fighter to ink a global deal with Nike, is a special brew of athleticism, creativity, viciousness and, most importantly, wrestling that the sport has never seen. Hell, he could win fights with his reach alone, which extends a LeBron James-like 84-plus inches.

Jones had developed an aura of invincibility, that at some point, while not something one can document, surpassed even that of Anderson Silva‘s…even before Silva’s loss to Chris Weidman.

Paired with his striking, Jones’ X-factor, the aforementioned wrestling, seems to allow him to dictate the fight from all angles on the X-Y-Z plane.

But enough praise for the fighter that is Jones. Let’s get back to his upcoming scrap with Gustafsson.

Randomized double-blind placebo control studies are considered by many the “gold standard” for testing.

So if someone wanted to definitively determine if people cared about this fight, and by exactly how much, they might go with a double bind. Instead, I will use some random Internet poll I strategically placed on my last article: “2nd Half of 2013 Set to Offer One of the Sweetest Stretches in UFC History.”

Considering we know nothing about who voted, let’s proceed.

Of the 1,700-plus people who voted, only 5.5 percent said “Jones vs. Gustafasson” was their most anticipated fight. Now when it comes to polling, it’s all about how you ask the question. So, if for example, I’d asked “Are you excited about ‘Jones vs. Gustafasson’ and are you going to buy the pay-per-view?” then it’s possible 90 percent of people would have responded with a “Hell yeah.”

So then maybe we can not definitively say that people are in fact not excited for this fight. And if people are in fact stoked for this fight, then that bodes very well for the UFC because that would mean they are even more pumped for several other fights on the above list.

Let’s look at those fights.

Obviously UFC 168, featuring the rematch between Silva and Weidman, is going to be huge. Over 42 percent of voters picked that as their most anticipated fight. Not a big surprise to most, I’d imagine.

From there it was a close race for second place with “GSP vs. Hendricks,” “Velasquez vs. JDS III” and “Henderson vs. Pettis II” all getting somewhere between 15 and 15.5 percent of the vote.

That Henderson vs. Pettis II got the same love as the other two fights might be surprising to some and may indicate that more hardcore fans voted versus casual fans as Henderson vs. Pettis II is not a fight, at least on paper, you’d think casuals would be chomping at the bit for. I could be wrong, but it stands to reason based on historic interest levels in lighter weight fights.

Following that thread, though, let’s say the hardcores who voted just aren’t into Jones vs. Gustafasson, at least not as much as the four fights ahead of it on the list. Assuming we believe that to be true, it begs the question whywhich leads to a few possible reasons.

 

1. They are simply more interested in the dynamics surrounding the other fights.

This has to account for at least part of it and probably most of it. A Silva vs. Wiedman rematch is obvious.

A trilogy between two heavyweights is obviously enticing, although I thought that with Cain Velasquez and Junior dos Santos maybe not being as marketable as some of the other champs, it would not score quite as well. But it did.

GSP vs. Hendricks features GSP, who is obviously a very popular champ despite the fact that he has been branded by a large contingent of fans as “safe” and/or “boring.” And Hendricks seems to be a popular fighter with a segment of both hardcore and casual fans (I base this on talking with fans I consider casual). People think he has a good shot at knocking GSP out, or at least they are convincing themselves as such because they are tired of GSP being safe/boring.

Henderson vs. Pettis II is obviously an exciting rematch. Their first fightcontested under the WEC bannerfeatured with one of the most electrifying moves in MMA history and subsequently showed up on ESPN highlight reels; it even made their Top 100 moves list of 2010.

 

2. People just don’t care about Gus/see him as an unworthy foe that Jones will walk through.

This one is an extension of the first in that people just can’t seem to get all that excited about this match up.

Jones has been pretty downright dominant while champ, dispatching of more former champs than you can shake a stick at. Combine that with the fact that most are just not sold on Gustafasson and you have a fight that only 5 percent of people picked as their most anticipated fight.

Coming from someone who is excited for this fight, I can see both sides of the coin.

That more are not excited to simply see Jones in action, to see how he will go about breaking his challenger down, is somewhat surprising though. People were certainly on the edge of their couch or bar stool when the shark that was Tyson was fed chum in the water. While Jones is not Tyson, he did build up the belief around him of “he can’t be beat, how is he going to beat them.”

Frankly, I think “what unique way is Jones going to digest his gazelle this time” is more compelling television than “Tyson predictably knocks out another in the first or second round.” But I realize there is  more to it than just that.

 

3. Jon Jones is not quite the draw that some in certain circles think he is.

Continuing with where we left off in the last point, Jones just may not be as big of a draw as some might think. Being an MMA editor for a mainstream sports website, I get exposed to both hardcores and casuals (varying degrees of casual). And from all that I can gather, everyone seem to care about Jones in some form or fashion.

But if you look at the history of the buyrate for the PPV events which he’s headlined, it’s not as high as some might expect. His best buyrate comes via his bad blood match with former teammate and friend Rashad Evans. That storyline sold pretty well.

Even then, though, the reported buyrate was only 700,000. Georges St-Pierre and Anderson Silva have pulled much bigger numbers, but of course, they have been around a lot longer than Jones has.

From there it drops to 500,000, plus/minus 50,000.

Jones vs. “Rampage” Jackson did 520,000 and his one-sided “coach vs. coach” exhibition with Chael Sonnen registered 550,000. Fights with Vitor Belfort, Lyoto Machida and Shogun Rua ranged between 450,000 and 490,00.

All in all, not bad numbers.

And it’s fair to give any fighter time to grow his brand, and their buyrate.

But with many seeing Jones as unbeatable, Gustafasson as having little to no shot and lots of competition from other great fight cards, it will be interesting to see if this is the worst PPV buyrate yet for Jones as champ (or fighting for the belt as he was when he beat Rua).

 

Extended PPV talk

Another thing on with PPV buyrates, worth getting tangential on, is that we can never know for sure the breakdown between hardcores and casuals who purchased.

They say that the hardcores will buy anything. Although if you talk to aging hardcores, that is not the case anymore. I have a friend who coined the term “casualization of hardcores” and said that is what the UFC has turned him into with so many fight cards.

But if a buyrate is low, say 300,000 or less, we assume that it’s mostly the hardcores buying it. And when you get 1.6 million homes purchasing UFC 100, well you know that tons of casual fans bought in and even those who are less than casual. Perhaps we can call those novelty fans or casual light.

So with Jones vs. Evans, which hit 700,000, we can say that both hardcores and casuals tuned in. It had a storyline that cut across party lines. With Jones vs. Gustafasson, it could be an interesting blend where not all of the hardcore base is there because either they just don’t care or don’t want to budget for it, but a decent amount of casuals tune in because they just want to see the enigmatic figure that is Jones.

Alas, we’ll never know that level of parsing…and hardcore vs. casual is a bit of a false construct, albeit an easy one, as it is with any black or white shading. But it’s interesting conjecture. At least for this guy.

So to bring it back home…will people care about Jones vs. Gustafsson?

We cannot definitively answer that; it would seem that at least some care, but when put up against other title fights it certainly falls well short (according to a very informal Internet poll at least).

Held up on its own, a good amount probably care, for their reasons, but to what degree the masses are going to tune in remains to be seen.

I think the most interesting thing to ponder from this informal look is: Just how big of a star is Jon Jones and how much bigger can he get over time?

Will a fight with Daniel Cormier take him to a level where he can generate upwards of a million PPV buys?

Or will he have to move up to heavyweight and challenge the likes of Velasquez and dos Santos to even up to and ultimately surpass a fighter of the magnitude of Georges St. Pierre.

The future is certainly bright for Jon Jones. Just how bright remains to be seen.

 

*All PPV buyrate information taken from the fine folks at MMAPayout.com.

on with PPV buy rates

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