Manager: Bud Light Moving Away from Individual Sponsorships of UFC Fighters

The No. 1 selling beer in America will continue to support the UFC, but it appears Bud Light’s individual sponsorships of the athletes competing in the Octagon has come to an end. The Annheuser-Busch brand first stepped into the arena of mixed martial …

The No. 1 selling beer in America will continue to support the UFC, but it appears Bud Light’s individual sponsorships of the athletes competing in the Octagon has come to an end.

The Annheuser-Busch brand first stepped into the arena of mixed martial arts back in 2008, and as recently as 2011 recommitted to the UFC with a new multi-year endorsement deal.

Over the years, Bud Light has also sponsored individual fighters, including UFC middleweight champion Anderson Silva and former light-heavyweight king Chuck Liddell, among several other high profile competitors.

It appears as 2013 rolls on, Bud Light has begun to back away from individual athletes endorsements and instead focused on the overall brand as they continue to work with the UFC.

Jason Genet, president of Ingrained Media, had two separate UFC fighters under his management signed to endorsement deals with Bud Light, including former interim heavyweight champion Shane Carwin.

Genet confirmed when speaking to Bleacher Report on Monday that Bud Light was changing its direction of sponsorships for individual athletes in the UFC in 2013.

At the time Genet spoke to representatives from the company he was told they were no longer doing any athlete specific endorsements with UFC fighters as of this year.

The move away from individual sponsorships with celebrity endorsements isn’t necessarily new in the current marketplace.  Pepsi has famously severed ties with celebrities such as Britney Spears and Beyonce Knowles when the cost of such sponsorships didn’t relate back into results for sales and promotion.

Current UFC light heavyweight champion Jon Jones was actually featured in a prominent Bud Light commercial alongside UFC president Dana White in 2011.  His involvement with the brand likely took a big hit in 2012 when he was arrested and charged with a DUI in New York.

Liddell was among the first UFC athletes sponsored by Bud Light, but he has recently popped up in a new Miller Lite commercial airing across North America in their new advertising campaign.

In 2012, Anheuser-Busch reprimanded the UFC for several remarks made by some fighters in the organization, but it’s unclear if this latest move by the company had anything to do with that earlier situation

“We’ve communicated to the UFC our displeasure with certain remarks made by some of its fighters, and they have promised to address this. If the incidents continue, we will act,” said a statement from the company, released to Advertising Age in April 2012.

The UFC responded by stating they do not condone fighters making “insensitive or inappropriate comments” and the promotion has actually just recently instituted a new Code of Conduct policy for the competitors under contract to them.

Regardless of individual sponsorships, Bud Light remains a steadfast sponsor of the UFC as a whole. It just appears that they, like many companies, are beginning to shy away from celebrity or athlete specific endorsements.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained first hand unless otherwise noted.

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Jon Jones Wants to Top Tito Ortiz’s Record Then He Will Entertain Superfights

  Jon Jones is thinking about a lot of things heading into UFC 159, but none of them involve a war of words with opponent Chael Sonnen. A few days ago it was revealed by UFC president Dana White that in a conversation he had with Jones, the champi…

 

Jon Jones is thinking about a lot of things heading into UFC 159, but none of them involve a war of words with opponent Chael Sonnen.

A few days ago it was revealed by UFC president Dana White that in a conversation he had with Jones, the champion confided in him that he was done with the pre-fight banter because at this point he just wanted to hurt Sonnen in the cage.  It wasn’t about winning, it wasn’t about a title defense—it was about hurting his opponent and that was the first time White can remember Jones ever saying that before a fight.

On Monday, Jones admits saying the comment but didn’t want to expand out any further other than to say despite his desire to apparently hurt Sonnen, he’s not letting emotions get the better of him.

“I don’t really want to talk about the comment.  It’s something that I said, but my emotions aren’t like overly involved,” Jones told Bleacher Report.  “I studied Chael a lot, I’ve studied his interviews, I’ve studied his personality.  He’s being himself.  I’m comfortable with him.  I’ve familiarized myself with who he is and what he needs to do and what he tries to be.

“When I get in that fight I never fight over aggressively.  I always stay calm and relaxed and composed.  That’s what it will be.  No matter what I say before a fight, no matter what my opponent says.  No matter if I appear to let someone in my head, which I enjoy doing, that’s what the project is—it’s a huge focus I have where he should be in my head.  When it comes fight night it’s relaxation, it’s beauty, it’s peace, it’s martial arts.  It’s what God put me on this planet to do.”

When the question about Sonnen‘s wrestling pedigree came up during the call, Jones responded in kind with a few more comments aimed at the former middleweight contender.  Jones actually directed his soliloquy at anyone who questions how his wrestling matches up with the top grapplers in the light heavyweight division.

“I don’t think no one respects my wrestling at all.  No one respects it at all,” Jones stated.  “I have a lot of pride going into this fight and maybe I’ll take him down more than he’ll take me down.  You never know. I’m excited to go out there and prove my critics wrong again about me being this inferior wrestler.  I don’t think people give my junior college accolades respect.  I’m going to earn respect in this fight. 

“I have great takedowns and I’m excited to see what he has learned off of his back.  Even the ground and pound—Chael doesn’t really damage anyone with his ground and pound.  Anderson’s (Silva) face was fine, all of his opponent’s faces were fine.  I think Bryan Baker is the only guy he made bleed with his ground and pound.  Everyone that I take down I cut them open right away.  I don’t think anyone respects my grappling, my ground and pound, or my wrestling.  I’m excited to go out there and show people I do.”

Jones’ demeanor appeared to be aimed at bigger goals than just besting Sonnen at UFC 159.  He wants to break the record for the most title defenses ever at 205 pounds and with a win on Saturday he will tie that very accomplishment.

Former light heavyweight champion Tito Ortiz currently holds the record with five title defenses.  Jones goes for his fifth in a row when facing Sonnen.

“This fight with Chael, it ties me with Tito Ortiz,” Jones responded when asked by Bleacher Report what this bout does for his legacy.

As far as his future plans go, Jones has some thoughts on that as well.  If everything goes to plan and he dispatches of Sonnen on Saturday night, Jones hopes to break Ortiz’s record later this year and stand alone as the best light heavyweight in UFC history.

After that is accomplished then Jones will start thinking about a move to heavyweight or potential superfights that could exist for him in the UFC. 

“One thing I’ve been contemplating is tying Tito Ortiz and then establishing that record of the most wins in my next fight, maybe in November,” Jones said.  “Then after that fight in November entertaining superfights and heavyweight fights.”

Jones didn’t elaborate beyond that statement about whom he’d like to fight at either heavyweight or in any kind of superfight situation, but the options are there for the taking.  He will first look to get Sonnen off his radar once and for all at UFC 159 before looking to conquer even bigger goals later this year.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained first hand unless otherwise noted.

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Michael Bisping Plans to Send Alan Belcher Back to the Midcard Where He Belongs

UFC 159 co-main event fighter Michael Bisping is never one to shy away from speaking his mind on any number of subjects. In many ways for as brash as Bisping seems before a fight, he is more than capable of humility when the situation demands it. Take …

UFC 159 co-main event fighter Michael Bisping is never one to shy away from speaking his mind on any number of subjects.

In many ways for as brash as Bisping seems before a fight, he is more than capable of humility when the situation demands it. Take for instance when he suffered a knockout in his last fight against Vitor Belfort at UFC on FX 7 back in January.

It was a tough loss to swallow because with a win Bisping would have almost assuredly been locked into a title fight against middleweight champion Anderson Silva later this year. Despite the defeat and upset, Bisping called Belfort “a better man” and offered “no excuses” for the loss.

A few weeks after the fight, however, it was revealed that Belfort was the latest recipient of TRT treatment.  Belfort‘s use of testosterone came under fire because he had tested positive for steroids following a fight in 2006. While Belfort‘s reasons for needing TRT are unknown, past performance enhancing drug abuse can lead to low testosterone in men.

Bisping did his best to take the high road after the revelation about Belfort‘s TRT usage was made public, but he probably has more of a reason than any fighter to get a little upset about the subject. Three of Bisping‘s career losses have come to fighters prescribed TRT, and he’s obviously no fan of the controversial treatment.

“I’d like to face him when he’s not juicing,” Bisping told Bleacher Report’s Great Debate Radio about a rematch with Belfort down the road. “You can dress it up all you want. You can call it TRT, etc…listen, it’s taking steroids. It’s performance enhancing drugs and it does enhance your performance. Yeah, I’d love to fight him again on a level playing field.

“I’d like to fight Dan Henderson on a level playing field, and I’d like to fight Chael Sonnen on a level playing field. They were all on performance enhancing drugs and it sucks. That’s all in the past, all I’m focused on is Alan Belcher.  That’s all my attention, and that’s all I’m thinking about.”

Belfort‘s use of TRT is one thing both Bisping and his next opponent Alan Belcher agree upon. Outside of that, however, it’s likely the two middleweights won’t be as cordial about anything else leading into their fight at UFC 159.

Belcher has never necessarily been a quiet fighter when it comes to promoting his bouts, but he’s also never quite reached Bisping‘s level of prolific trash talk. Still heading into this fight, Belcher‘s voice has been heard much more than ever before through social media, video blogs and interviews.

Bisping believes this is just Belcher getting his 15 minutes of fame because, like an American Idol castoff, he’s cashing in while he can because once it’s over no one will remember his name.

“Alan Belcher, he’s trying to take a page out of my book or he’s trying to be Chael Sonnen. He’s being someone very, very different for this fight. I’m not quite sure I understand it,” Bisping said. “He’s trying to be all vocal, making video blogs and doing this and that, and he’s trying to convince himself he’s going to win the fight. 

“The reality of the situation is that his last fight he lost against Yushin Okami. Prior to that he was on a four-fight win streak. Now he’s coming off a loss and he’s co-main event. When he fought Yushin Okami he was a mid-card fighter, but now he’s fighting me and he’s co-main event. So, he’s trying to make the most out of the limelight.

“I commend him for that, because after this fight no one’s going to give a s—t about him. No one’s going to watch him. No one’s going to watch his stupid jiu-jitsu videos or go to his cocky little gym in the middle of nowhere. Good for him he’s making the most out of a good situation.”

Bisping may not be the champion and he’s never held a UFC title, but he is routinely the name on the tip of the tongues of almost every middleweight in the sport when asked who they want to fight next. Part of it is Bisping‘s willingness to play the part of the cocky, British braggart, but it also means anybody that faces him is likely to land in the main or co-main event of a card.

Bisping is undeniably one of the UFC’s most marketable stars and every fighter on the roster knows that and wants to take a piece of it. Belcher is the latest competitor to get the chance and Bisping knows this is the biggest opportunity of his career.

“I’m aware who he is. Have I paid attention to his career? Not really,” Bisping stated. “I’ve been focusing on main events and co-main events, legends and former champions. I wasn’t calling Joe Silva and saying ‘Hi Joe, can I have a mid-tier fight against an average fighter that not many people have heard of?’ That wasn’t where my attention and where my goals were. I don’t see an ultra impressive fighter if I’m honest though.”

The opportunity to compete at this level is where Bisping believes Belcher will fold when they face off on Saturday night in New Jersey. It’s easier said than done to help carry a pay-per-view and to perform on the biggest stage in the sport.

Bisping knows Belcher‘s not ready for that moment and expects him to wilt and fade like he’s done many times before.

“I think if you pressure him or put him on his back and he doesn’t know what to do, he folds under pressure,” Bisping said. “Kendall Grove did the same thing to him. Kendall Grove beat the s—t out of him from start to finish, put the pressure on him and finished him with a D’Arce choke. Jason Day did the same thing. Okami did the same thing.

“After his last loss to Okami now he’s saying that he wasn’t in shape, he wasn’t prepared accordingly.  Which is absolute bulls—t. That’s absolute nonsense. He’s making excuses for losses. He’s going to have to make a pretty good excuse after I beat him next week.”

 

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained firsthand unless otherwise noted.

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Dana White Says Return to Welterweight for Nate Diaz Would Be ‘Big Mistake’

 Prior to UFC on Fox 7 on Saturday night, former title contender Nate Diaz teased that his fight with Josh Thomson might be the last for him before returning to the welterweight division. A lightweight fighter for most of his career, Diaz dabbled …

 

Prior to UFC on Fox 7 on Saturday night, former title contender Nate Diaz teased that his fight with Josh Thomson might be the last for him before returning to the welterweight division.

A lightweight fighter for most of his career, Diaz dabbled at 170 pounds between 2010 and 2011, going 2-2 over four fights.  Once he ran into much larger fighters such as Dong Hyun-Kim and Rory MacDonald, Diaz moved back down to a more natural 155 pounds where he earned a title shot late last year.

If his plans still include a return to welterweight, Diaz will go there after losing by knockout for the first time in his career.  Diaz fell to the former Strikeforce lightweight champion after being clipped by a head kick in the second round that actually resulted in his corner throwing in the towel.

While Diaz has not made his plans clear since the fight ended, UFC President Dana White weighed in following the end of the UFC on Fox 7 post-fight press conference.  He says he doesn’t believe it would be a smart idea for the former lightweight title contender to test the waters at welterweight again.

“I think going to 170’s a big mistake,” White said.  “Big, strong guys at 170. If he can make (1)55, look what happened tonight at 55.”

The decision to move to 170 pounds already seemed a bit odd considering Diaz‘s older brother Nick already competes at that weight class, although he’s stated recently he is retired after his loss to Georges St-Pierre at UFC 158.  In addition, Diaz‘s close friend and teammate Jake Shields also fights in the welterweight division.

Diaz has stated on several occasions in the past that he has no desire to ever run into a situation where he would want to face his friends or teammates in the Octagon.

Following such a dramatic loss at UFC on Fox 7 against Thomson, it’s unclear if that plan to return to welterweight remains a goal for the younger Diaz brother or not.  The loss to Thomson marked Diaz‘s second straight in the Octagon after winning three in a row in the lightweight division.

The road back to title contention in either weight class would be a long walk for Diaz, but he’ll have some time now after the knockout to make a final decision whether a move up to welterweight is the best decision or not.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained first hand unless otherwise noted.

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Jon “Bones” Jones First Nike Shoe Sells out in Less Than Two Minutes

UFC light heavyweight champion Jon “Bones” Jones had his first signature shoe released from Nike on Friday, and it didn’t take long for fans to prove their interest. The Nike Free Trainer 5.0 (Jon “Bones” Jones edition) training shoe went on sale at 9 …

UFC light heavyweight champion Jon “Bones” Jones had his first signature shoe released from Nike on Friday, and it didn’t take long for fans to prove their interest.

The Nike Free Trainer 5.0 (Jon “Bones” Jones edition) training shoe went on sale at 9 a.m. ET on Friday, and according to the fighter’s manager, it sold out online in a matter of seconds.

“Thank you to everyone who supported us today,” wrote Jones’ manager Malki Kawa via Instagram on Friday.  “Shoes sold out in less than 2 minutes!!!”

Friday’s release was the first ever signature shoe released by Nike for an MMA athlete in the United States.  Other fighters have had Nike shoes made in their name but only in overseas markets like Japan.

Jones’ shoe was released via Nike.com as well as NikeTown stores in New York and Las Vegas in limited numbers. 

A representative from NikeTown in New York City speaking to Bleacher Report on Saturday said that their stock of Jones’ first shoe was nearly sold out in 24 hours.  A few sizes remain, but the majority of the shoes have already been sold in the store.

After a check on eBay.com just a day after Jones’ shoe went on sale, there were already listings with Buy It Now prices as high as $1,499 with other auctions currently ongoing with numbers for the shoes at $340.

Jones also had a signature Nike T-shirt released at the same time as his shoe, and according to Nike.com, the “Up to Me” apparel has sold out in the first day as well.

While total numbers of the shoes and shirts produced were not given, it’s still an impressive feat for a first-time Nike athlete to have a sell out in that kind of timeline. 

Jones signed his deal with Nike in 2012, and this is the first series of clothing and footwear released by the sporting apparel giant since bringing him under their endorsement umbrella.

The release coincides with Jones’ next fight, which takes place next Saturday night in Newark, N.J. as the headline bout of UFC 159.  Jones will take on fellow Ultimate Fighter 17 coach Chael Sonnen with the UFC light heavyweight title on the line.

Damon Martin is a Featured Columnist for Bleacher Report

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How Alex Rodriguez Helped Dana White Find a Cure for His Meniere’s Disease

UFC President Dana White’s battle with Meniere’s disease has been chronicled over the past year as he’s attempted everything under the sun to combat the crippling disorder. Meniere’s disease is an inner ear disorder that can cause “spontaneous episodes…

UFC President Dana White’s battle with Meniere’s disease has been chronicled over the past year as he’s attempted everything under the sun to combat the crippling disorder.

Meniere’s disease is an inner ear disorder that can cause “spontaneous episodes of vertigo” or a spinning sensation as well as hearing loss, pressure in the ear and a ringing sound that can sometimes last for hours at a time, according to the Mayo Clinic.

For the first time since he became a part of the UFC more than ten years ago, White had to miss an event due to the debilitating disease in 2012.  He underwent surgery that can help relieve most of the symptoms earlier this year, but commented weeks later that the procedure was not effective and he was still dealing with the disease.

It’s good to have friends in high places however, as White found out recently when New York Yankees third baseman Alex Rodriguez gave him a call to offer a helping hand.

It involved a trip to Germany for a procedure called Orthokine which Rodriguez underwent, as did Los Angeles Lakers superstar Kobe Bryant.

“A-Rod, A-Rod hooked me up with this stuff.  A-Rod hurt his knee and back and Kobe Bryant called him and Kobe Bryant said you need to go to this place in Germany,” White recounted when speaking at the UFC on Fox 7 media day.  “That’s what he did when his knee was like bone on bone.  He said it’s a miracle, it’s unbelievable.  So A-Rod told me I know you’re going through this stuff, I don’t know if it’s going to help you, but you should try it.  Worst case scenario it doesn’t work.”

The procedure is essentially where a patient’s blood is “extracted, manipulated, and then reintroduced to the body as an anti-inflammatory drug.”  The resulting liquid extracted from the blood is then injected back into the affected area on a couple of occasions to relieve stress and pressure.  Typically the procedure is done for joint injuries in areas like the knee or shoulder.

It’s become a popular procedure among celebrities and athletes, with names like Rodriguez and Bryant seeking out the treatment as well as actor George Clooney, who White says had the treatment to help an ailing shoulder injury.

“I got the shot on a Sunday 3:30 in the afternoon in Germany, I flew home, I got home late Sunday night,” White explained.  “Had to get up Monday morning to fly to Stanford, had to speak at Stanford Business School.  Flew back home and was in the office for a while, I woke up Tuesday—I felt like Superman.  I almost flew to work.”

White now believes his Meniere’s disease is completely cured, although he will have to go back to Germany for a second injection in about three months time.  After that, White says he doesn’t expect to have to undergo any further procedures for the treatment.

The UFC’s head honcho was ecstatic talking about his improvement after dealing with the crippling disease for the last couple years of his life, and now he’s happier, healthier and feeling better than ever.

Damon Martin is a Featured Columnist for Bleacher Report and all quotes were obtained first hand unless otherwise noted.

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