The UFC puts on a tremendous show. No one disputes that. It’s non stop action from the opening fight right up until the main event.
The truth is, once you fall under the spell of mixed martial arts, it’s very hard to look at other sports the same way. I used to watch SportsCenter multiple times a day. At night, you’d find my TV locked on TNT or the Deuce, watching basketball to the point I knew the players in the garbage West Coast conferences like the WAC.
The UFC changed all of that. Who can watch a guy bouncing a ball or one fat redneck hurling a ball at another fat redneck who will attempt to hit it with a stick? Those are kids’ games.
The UFC has guys fighting. Locked in a steel cage! With very limited rules to protect them from being maimed. It’s the perfect sport for kids raised on violent video games and the music of Ice Cube.
Well, almost perfect. There are some changes I would make to take a good thing and make it even better. How would I propel the UFC into the hearts and minds of the world’s sports fans?
Strap in and find out.