We’ve all heard it a million times before, and will hear it a million times again:
“Mixed martial arts is the fastest growing sport in the world.”
As a fan of the sport, that statement tells me that the sport should be blowing up within the next few years.
After all, if the fastest growing sport in the world isn’t actually gaining any fans or publicity, does that statement even matter?
Fortunately, I see a huge upswing in MMA popularity coming, and more specifically, a huge boost for the UFC.
Within 10 years I see the UFC being covered as well as the NBA and the MLB, and within striking distance of the NFL.
A little too bold? Maybe.
But if you look at the way the sport is growing, and the major moves that Zuffa has made in just the last year, it is very possible.