A lot goes into making a fighter marketable. And it’s not just about talent.
A fighter needs to know how to deal with the media. He needs to relate to fans. He also needs to turn all that into a commodity that earns money for the company.
However, it’s not always that straight forward. Some fighters who struggle with media relations are loved by fans. Others who court the public gaze are widely loathed. But, as far as marketability is concerned, the bottom line is all that matters—and that’s how much money he can make for the promotion.
Here is a list of 15 of the most marketable fighters in the UFC’s current roster.