The UFC has done an amazing job of branding themselves the pinnacle of the mixed martial arts community.
No matter where you’re from, every fighter hopes to one day aspire to become part of the Zuffa family, which has, in recent years, ventured across many new markets, including England, Germany, Abu Dhabi as well as re-immersing themselves in Brazil and Japan.
However, there are still many untapped markets that the organization has yet to capitalize on, one’s that will undoubtedly secure more fan fare for future events around the globe.