Filed under: FanHouse Exclusive, Bellator, News
Just two years into the company’s existence, Bellator continues its forward momentum by premiering on MTV2 on Saturday night. Once seemingly another in a long line of flash-in-the-pan promotions, the organization has become a player in the MMA world with a mix of exciting prospects (Patricio “Pitbull” Freire, Rick Hawn) rising stars (Ben Askren, Zach Makovsky), and established champions (Hector Lombard, Eddie Alvarez).
During its recent offseason, Bellator even showed a willingness to dip into the major free agent pool, inking highly regarded featherweight Marlon Sandro.
But with more exposure comes added expectation, and thus comes the challenge for Bellator to produce a product that matches the entertainment value of major US promotions Strikeforce and the UFC.
It’s a challenge that company CEO Bjorn Rebney embraces.