As UFC and Strikeforce Team Up, It’s Far From Business as Usual

Filed under: UFC, StrikeforceCHULA VISTA, Calif. – If there was any doubt that change was in the air, it vanished the moment two UFC PR reps walked into Wednesday’s open workouts both drinking giant cans of Rockstar – the official energy drink of Strik…

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CHULA VISTA, Calif. – If there was any doubt that change was in the air, it vanished the moment two UFC PR reps walked into Wednesday’s open workouts both drinking giant cans of Rockstar – the official energy drink of Strikeforce.

Two months ago this would have been an unthinkable incursion into enemy territory for a Zuffa employee, and one fueled by heresy in a can. Now it’s the new normal.

It seems minor at first, but sometimes it’s the little things that signal the start of a big change. As Strikeforce counts down the final days until its first major event under the ownership of Zuffa — the UFC’s parent company — change is evident in dozens of small ways. If you think the subtle differences are lost on the fighters, think again.