Biz Buzz: ‘Roots of Fight’ Making Fight Shirts That Don’t Suck

(Video courtesy of YouTube/RootsofFight)

Someone sent me the video above that chronicles Eddie Bravo’s career defining 2003 win over Royler Gracie at the Abu Dhabi Combat Club tournament. I watched the well done mini-doc a few times before heading over to the Roots of Fight site to learn a bit more about the company, as I haven’t really heard much about them.

Besides the Bravo signature shirt that immortalizes the 10th Planet Jiu-Jitsu founder’s upset over Gracie, what stood out were the Gracie Jiu-Jitsu Academy, Cassius Clay/Muhammad Ali and Bruce Lee Jun Fan Gung Fu Institute shirts.


(Video courtesy of YouTube/RootsofFight)

Someone sent me the video above that chronicles Eddie Bravo’s career defining 2003 win over Royler Gracie at the Abu Dhabi Combat Club tournament. I watched the well done mini-doc a few times before heading over to the Roots of Fight site to learn a bit more about the company, as I haven’t really heard much about them.

I was pleasantly surprised to find that ROF’s products were pretty much all things that I’d wear, which is saying a lot since the back of my closet is full of embellished chain, pitbull and dragon-covered shirts and hoodies (with tags still intact) that I’ve received as presents from loved ones over the years and didn’t have the heart to re-gift or return.

Besides the Bravo signature shirt that immortalizes the 10th Planet Jiu-Jitsu founder’s upset over Gracie, what stood out were the Gracie Jiu-Jitsu Academy, Cassius Clay/Muhammad Ali and Bruce Lee Jun Fan Gung Fu Institute shirts.

As I type this and look up at the walls of my office, looking back at me are a 70′s Ring Magazine cover featuring Ali and Frazier, a framed first edition copy of Lee’s “Fighting Method” and a print depicting Helio Gracie’s war with Kimura, so naturally these shirts piqued my interest.

I wonder if they take gold leaf-adorned bedazzled skull shirts as payment.

If you get a minute check out the slick vid they did with Mark Munoz, Bas Rutten, George Chuvalo and Snoop Dogg in honor of Ali’s 70th birthday.


(Video courtesy of YouTube/RootsofFight)

Hopefully shirts like these become the norm so we can finally move away from the widely accepted douchebag uniforms sported by the glut of fight fans at events and sports bars on fight night.