The UFC has more power than any other sports organization—not in money or number of fans, but in the ability to change American society.
In a recent interview, UFC president Dana White maligned America’s apparent loss of toughness saying, “I think we live in a world now where everything has been so pussified. When I grew up we didn’t wear helmets when we rode our bikes. We didn’t have car seats. We didn’t have all this stuff. Now things are safer and we should be safer but let’s not go overboard.”
And it appears that society has indeed gone overboard.
People sue over hot coffee, and are too afraid to have their children play dodge ball! The nation of ambitious go-getters has become a nation of weak, obese, lazy, decadent cretins not fit to shine the shoes of previous generations.
The trends of frivolous lawsuits, excessive safety and increasing obesity seem unstoppable. But there is one hope.
The UFC and the growth of mixed martial arts.
This may seem a bit grandiose and perhaps a bit ridiculous, and I’ll admit it’s out there. But when you really look at the issues, you’ll see that the UFC and MMA can only have a positive impact on society.
The UFC’s business is the fight business, but the fight business also happens to be the inspiration business.
MMA and the UFC have valuable lessons to teach to the world. I’ve already written about that topic in detail so I won’t go over it again suffice it to say that the fervent watching of and training in MMA can make people more motivated, physically fit and mentally tough.
Also, what if MMA was introduced into high schools across the country? The sport could transform greasy, overweight, Facebook-obsessed teens into lean, hard-working people who have respect and discipline.
A “brutal” sport becoming popular may seem unlikely and taboo, but think about it for a minute.
The UFC’s target demographic is males ages 18-34.
These male UFC fans will eventually have children of their own, children who should become the next targeted demographic. These children will be raised on MMA and instilled with the values MMA brings. Their love of MMA and the UFC will be infectious and other children will begin watching.
This generation of kids will want to play on playgrounds with pebbles instead of foam and won’t want to wear knee pads when they skate.
Once the children are hooked, their parents are bound to follow since it will be their money that funds the hobby.
Thus, the UFC can save American society by spreading the values of MMA to every household across the United States and, over the course of several generations, finally stamp out the noxious weed of “pussification” that Dana White and anyone with testicular fortitude hates so much.
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