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White created a “Fan Phone” and posted the number on Twitter just before UFC 118 in August asking fans for their picks. The UFC president spent about an hour talking to fans from all over the world.
Dana White has personally embraced social media and he’s arguably the most accessible sports president out there. He recently shared his phone number with 4.5 million fans and invited them to call him directly. Digital Royalty developed this concept in an effort to bridge the virtual and physical worlds, providing value to fans when, where and how they want to receive it.
You can follow Dana White at http://twitter.com/DanaWhite.