Dana White is a genius. His role in the development of MMA is tantamount to what Arnold did for bodybuilding. Every sports fan and entrepreneur must appreciate his achievement: turning a local event into an international phenomena.
Some of his many ingenious methods include: free tickets to fans, video logs, his engaging and honest personality, more fights and cards, Facebook fights, UFC Primetime, TUF, etc.; in summary, incredible work.
No single person has done more for this amazing sport than he has.
This is a list that strives to help him to be aware of some possible decisions that should be reconsidered in order to help him, and his organization, continue to flourish.