Jon Jones is the light heavyweight champion of the UFC and the first one to defend the belt more than once in over five years.
He had arguably the greatest year in MMA history, going 4-0 by defeating Ryan Bader, Shogun Rua, Rampage Jackson and Lyoto Machida.
It looks as though Jon Jones is unstoppable and the UFC is looking to capitalize on that.
Let’s take a look at five reasons why building the UFC franchise around Jon Jones is brilliant for all involved.