UFC light heavyweight champion Jon Jones signed an endorsement deal with Nike in 2012, and has his first shoe debut with the brand earlier this year.
Now Jones is starring in his first major campaign alongside notable names like NBA MVP and champion LeBron James and tennis great Serena Williams.
The new commercial debuted on Wednesday featuring guest spots from several high profile Nike athletes including Jones.
The spot titled “Just Do It—Possibilities” is a new Nike campaign that will be pushed on a national level.
Jones signed a worldwide deal with Nike—the first of its kind in MMA—in coordination with his representation at First Round Management along with discussions led by famed agent Ari Emanuel.
Jones has worn Nike gear specifically made for him in his last two appearances in the Octagon where he fought Vitor Belfort at UFC 152 in 2012 and his bout against Chael Sonnen earlier this year at UFC 159.
The first shoe released under the Nike brand with Jones’ name was exclusive to online sales along with a few select Nike stores with stock selling out in less than two minutes. Jones also had a shirt released before each of his last two fights from Nike as well.
Jones next competes in the UFC in September when he takes on top contender Alexander Gustafsson at UFC 165 in Toronto. It’s likely Jones will have another Nike branded walk out shirt for that fight being released in the coming weeks in anticipation of that fight.
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