The Ultimate Fighting Championship (UFC) is the preeminent mixed-martial arts (mma) organization in the world. As the market for mma grows, many wonder what role other promotions play in the sport’s development. Organizational Growth and Public Attraction The goal of the UFC is to become the “NFL” of mixed martial arts. Sometimes called “The Superbowl” of […]
MMA Organization Growth And Public Attraction: State of the Debate