Not every man or woman who steps inside the Octagon is going to be a success. Mixed martial arts is a zero-sum game, after all. For one fighter to win, another has to lose. There are no everyone-is-a-winner, Disney-style endings.
Still, success is anticipated for some more than others. We see certain fighters compete, and the notion that their UFC careers will be anything less than stellar seems scarcely intelligible. Bearing witness to their repeated failures to live up to the hype has the effect of reminding us how little we seem to know about the sport.
Read on for a rundown of those fighters who failed to live up to our loftiest of expectations.