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Press Release – Vancouver, BC (June 7th, 2012) – Roots of Fight is proud to announce its latest video tribute and clothing collection in collaboration with the legendary fight team/gym, Black House.
Originally founded in Rio De Janeiro in 2006, Black House was moved to Los Angeles in 2008 to serve as a training facility for living legends such as reigning UFC middleweight champion Anderson ‘The Spider’ Silva, former PRIDE and UFC heavyweight Antonio ‘Minotauro’ Nogueira, and former UFC light heavyweight champion Lyoto ‘The Dragon’ Machida as well as rising prospects in the world of MMA. Every man who crosses the threshold is either under the management of co-founder Ed Soares or invited by a member of the Black House fight team.
The gym serves as a training haven for pro fighters to ply their trade without the distractions of the media, fans or the every day bustle of a working gym. Taking the mat for a training session at Black House marks you a member of an elite brotherhood of fighters.
“Black House has a very different type of energy because it’s not a training facility that’s open to the public,” says Soares. “You have to be invited, you’re a guest of Black House which makes it very unique.”
The Black House X Roots of Fight series showcases the iconic Black House logo designed by renowned illustrator/designer Shepard Fairey, and marks a distinct change in direction for Roots of Fight.
“This is our first collaboration with a brand that is not actually an MMA Bloodline,” says Jesse Katz, Founder of Roots of Fight. “Black House is a very unique brand, they don’t license their name out, and rarely do collaborations. We’ve always loved the logo that Shepard designed and when the opportunity arose to work togther, we jumped on it.”
In a nod to that sense of exclusivity, Roots of Fight announces the release of the limited edition Black House “Insignia’ T-shirt and sweatshirt. The first pieces of apparel in collaboration with Black House, the Insignia T-shirt is made from an ultra-soft, vintage washed cotton. The sweatshirt is a light-weight, raglan crew neck. The T-shirt will retail for $35, the sweatshirt for $55 and they will only be available in limited quantity through the Roots of Fight on-line shop. Roots of Fight will be collaborating with Black House with more special and limited edition apparel over the coming months.
About Roots of Fight
The Roots Of Fight™ pays tribute to the rich history and tradition of martial arts from regions around the globe and connects the history and images of iconic fighters like Muhammad Ali ® and Bruce Lee™ with the contemporary global scale of Mixed Martial Arts (MMA). Roots Of Fight™ tells an authentic story that reflects a genuine place and time and weaves the true stories of icons from the past with those of the present – paying homage to the roots, regional influence and diversity of each discipline. The “Sweet Science”, “Jun Fan Gung Fu”, Jeet Kun Do along with Muay Thai, Russian Sambo and Krav Maga – legends about these fighting systems and others are explored in the Roots Of Fight™ concept.
www.rootsoffight.com
About Black House
A home away from home for members of the Tough Media family, Black House is not your average training facility. More than a group of fighters, Black House is a private facility where the Tough Media family can converge and train. The individuals that make up the Tough Media family have their own teams, but Black House provides a place for those teams to meet when in Los Angeles. Black House is more than a team, more than a gym – Black House is a place where the Tough Media family can unite.
www.blackhousemma.com