Hype is a funny thing. It can hurt you. It can help you. It can build you up at breakneck speeds only to tear you down when it sees fit. It’s wild. It’s unpredictable.
Sometimes it arrives precisely when you think it will, and sometimes it sidles up on you and smiles. Some ask for it, others don’t. But no matter how you slice it, hype is what sustains a fighter.
This list consists of the 10 fighters who have suffered through a spectacular whirlwind of hype. A few were consumed by it, others thrived, and some’s fates are still at its whimsy. Here is hype’s most wanted list.