The UFC is loved in part because it’s “real” and has a sense of humor, unlike the other major sports leagues. Case in point, take their newest UFC 146 promo—a hilarious throwback to the UFC’s days in the early ’90s.
The video depicts the typical 1990s colors, the old UFC logo, explosions, cheesy old-school graphics and footage of the old ring girls, and is paired with over-the-top narration that only excuses viewers from buying the PPV if they’re in jail or dead (although the narrator demands that you break out if you’re in jail).
The funny promo comes at the perfect time. The UFC 146 fight card was scheduled to be an epic one, but circumstances had other plans for it.
First, the main event between UFC heavyweight champion Junior Dos Santos and Alistair Overeem fell apart, only to be replaced by a less interesting matchup between Dos Santos and Frank Mir.
That caused the whole card to get shuffled around and then there were even more changes because of injuries!
This video is important because it’s sure to garner lots of web traffic and therefore interest in the UFC 146 fight card. Curiously, the video still advertises an appearance by Mark Hunt, yet Hunt was recently confirmed to be injured and therefore out of his fight was Stefan Struve.
Nevertheless, it’s a fun video to watch and is sure to get people talking about the fight, which is always a good thing.
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