UFC Ditches Manscaped for Jeremy’s Razors in ‘Woke-Free’ Sponsorship Restructure | UFC Betting Sites

The UFC and Manscaped will part ways at the end of this year after a five-year sponsorship agreement. In its place, Jeremy’s Razors, a brand founded by conservative media outlet The Daily Wire co-founder, will take over as the UFC’s official razor partner starting at UFC 311 in January 2025 at the Intuit Dome in Inglewood, California.

UFC and Manscaped

The move marks a significant shift in the UFC’s sponsorships, with Jeremy’s Razors positioning itself as a “woke-free” alternative to mainstream grooming brands. Founded in 2022 by Jeremy Boreing, co-CEO of The Daily Wire, Jeremy’s Razors has gained attention for its outspoken opposition to what it perceives as “woke” corporate culture. The brand was initially launched in response to Harry’s Razors pulling its ads from The Daily Wire over political differences. Since then, it has become a symbol for consumers seeking alternatives to companies that, according to Boreing, prioritize social causes over traditional values.

“We couldn’t be more excited to expand our partnership with Jeremy’s Razors,” said Alex Kaptsan, Vice President of Global Partnerships at TKO, the UFC’s parent company. “Jeremy’s Razors has been a fantastic partner over the past two seasons of The Ultimate Fighter, and we’re thrilled to have them as a full-fledged official partner of UFC in 2025. Their brand stands out as one that challenges the status quo, and we look forward to introducing them to millions of UFC fans.”

Jeremy’s Razors “Woke-Free”

Jeremy Boreing expressed his pride in the new partnership, pointing out the alignment between his brand’s values and the UFC’s audience. “At Jeremy’s Razors, we believe you shouldn’t have to take a punch without throwing one back. Americans are tired of giving their money to woke corporations that hate them. They’re looking for alternatives—organizations that celebrate strength and masculinity without apology, like Jeremy’s Razors.”

The partnership also has deep personal roots. Dana White, UFC President, was one of the first customers of Jeremy’s Razors when it launched, even flying to Nashville to show his support for the new brand. “We were honored to have Dana as one of our first customers, and we couldn’t be more proud to stand beside him now as the Official Razor Partner of the UFC,” said Boreing.

Jeremy’s Razors and The Daily Wire have been vocal in their conservative stance, openly criticizing companies they view as prioritizing progressive agendas. This move into the UFC sponsorship realm is part of a broader strategy to challenge what they see as the dominance of “woke” corporations. The UFC, with its massive global audience and strong, often conservative fan base, appears to be a fitting platform for the brand’s message.

As UFC fans prepare for UFC 311 in January, the shift in razor sponsorship signals a growing trend of political and cultural alignment in sports sponsorships. With Manscaped stepping aside, Jeremy’s Razors is ready to take center stage.