The Ultimate Fighter was the UFC’s Trojan Horse. Before the show aired, the fledgling sport was only available to hardcore enthusiasts via pay-per-view or home video. The Ultimate Fighter was, simply put, ingenious. It was everything the UFC was about disguised as a reality show. It was the perfect way to package its product to […]
UFC: Is ‘The Ultimate Fighter’ a Dead Horse?
The Ultimate Fighter was the UFC’s Trojan Horse. Before the show aired, the fledgling sport was only available to hardcore enthusiasts via pay-per-view or home video. The Ultimate Fighter was, simply put, ingenious. It was everything the UFC was …