UFC on Fuel 6 presents an interesting experiment by the Ultimate Fighting Championship. It’s an initial push into the vaunted Chinese market, the one place where every major corporation in the word wants to establish a foothold simply because of its gigantic population.
Few sporting brands have been able to fully establish themselves in mainland China; Spanish footballing outfit Real Madrid is a mainstay there, but other sports have mostly missed the mark. Which is why it’s important to note that, for its first foray into mainland China, the UFC actually is not running in mainland China, but rather Macao, the Vegas-made-to-order island that sits off the coast.
Running Macao represents very little in the way of risk for the UFC as a whole, but there are plenty of fighters whose UFC careers are at risk on the card.
How’s that for a smooth transition? I do my best.
Let’s take a look at who is on the hot seat.