UFC is already the biggest name in mixed martial arts, but president Dana White isn’t sitting on any laurels. Tomorrow’s bouts on FX are the latest attempt by White to win over mainstream sports fans to augment the devoted hardcore audience the UFC already enjoys. The first UFC event of 2012 has a lot of […]
UFC on FX: Why Dana White Needs a Strong Show Following Brock Lesnar’s Fall
UFC is already the biggest name in mixed martial arts, but president Dana White isn’t sitting on any laurels. Tomorrow’s bouts on FX are the latest attempt by White to win over mainstream sports fans to augment the devoted hardcore audience…