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On Monday, Electronic Arts and the Ultimate Fighting Championship announced a multi-year deal that will see EA Sports develop the next version of the UFC branded video game. EA takes over licensing from THQ, Inc. with the official announcement coming at Monday at E3 (Electronic Entertainment Expo).
“We’d like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we’re excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world,” said UFC President Dana White. “There’s no one better at creating authentic sports videogames than EA SPORTS, and we’re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences.”
The video from Monday’s announcement comes via G4Tech.tv through MiddleEasy.com.