(Video courtesy UFC.com)
Taking a page out of Jay Glazer and Randy Couture’s MMAAthletics playbook, the UFC has begun producing a weekly web show, aptly dubbed "Ultimate Insider."
The video above is the first episode of the Joe Rogan and Arianny Celeste hosted show, which although it doesn’t have the obvious feel of an infomercial that MMAAthletics (which, not by coincidence, shares its name with a Couture-Glazer P90-X-like fitness program) is a pretty slick little production overall.