In the US, there are four major pro sports organizations: the NFL, NBA, MLB and NHL.
Next week, the UFC is going to make their first attempt to hang with the big boys when they make their debut on FOX, and it obvious that Dana White and the Fertittas have high hopes for their new business opportunity.
While it will likely take a number of years for the sport to reach the level of the big four, the UFC has one major advantage over the rest of the sports leagues: Dana White.
White is the face of the UFC and he has helped the sport grow immensely over the last decade, with his no-nonsense approach to business separating him from the rest of the MMA world.
But White is still relatively unknown compared to Roger Goodell and David Stern, but as a leader of the sports world, he ranks right up there with the rest of the leaders of the major sports organizations.