There are not many similarities between mixed martial arts and professional wrestling, but they both share a common bond in entertainment.
And while the UFC and WWE are two companies who carry to masses of fans on an annual basis, the way those two platforms use their business model to promote their product are vastly different.
Despite this, the debate continues to wage on as to who has the superior brand, yet neither company have any intention of competing against one another.
However, according to WWE wrestler Triple H, he said it wouldn’t hurt for the UFC to learn from the WWE from an entertainment standpoint and evolve.
“I think if anybody needs to evolve, it’s them,” the WWE star told MMAFighting.com.
“They just have fighters who walk in in T-shirts and shorts and just stand there and then they fight and then they win and then they go, ‘Thanks, I’d like to thank my sponsors,’ and then they leave.”
Triple H, who’s real name is Paul Levesque, has been around the wrestling business for more than a decade and since he has comfortably settled into a position behind the scenes nowadays, he has begun to look over the landscape of the business and potentially reshape the WWE business model for future growth and longevity.
Levesque added that the UFC needs to add more form to their entertainment value in order for their product to generate more appeal, especially to the 18-34 male demographic. Levesque said the company needs stars like Brock Lesnar to push their brand to new heights and provide more entertainment so that certain bouts and certain fighters are worth watching.
“I’m good friends with Floyd Mayweather and Floyd would be the first to tell ya, ‘I make the most money in boxing and I have the biggest buyers because I have the biggest mouth,'” he said.
“He’d be the first guy to tell you that. That’s what it’s about. Sports is entertainment.”
While there is some truth to Levesque’s statement, the UFC’s business model on promoting fights is partially based on the fights themselves. The entertainment value does not necessarily need to be brought forth from the fighters, although sometimes it doesn’t hurt, but rather the fights themselves already hold some level of intrigue based the fighting styles they have.
Not to mention, the content and audience the WWE sells its product to results in a different form of entertainment and is in no way comparable to the UFC’s overall product.
Both of the WWE and the UFC’s overall product cater to different audiences, but the UFC has a more lasting appeal to the general public.
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