Demetrious Johnson wasn’t pleased with the promotion for his fight against Wilson Reis to say the least. Johnson’s record tying 10th consecutive title defense against Reis on UFC on FOX 24 this past weekend (Sat. April 15, 2017) did the lowest overnight numbers in the show’s history, with 1.74 million viewers. ‘Mighty Mouse’ (a self-proclaimed white
Demetrious Johnson wasn’t pleased with the promotion for his fight against Wilson Reis to say the least.
Johnson’s record tying 10th consecutive title defense against Reis on UFC on FOX 24 this past weekend (Sat. April 15, 2017) did the lowest overnight numbers in the show’s history, with 1.74 million viewers. ‘Mighty Mouse’ (a self-proclaimed white belt) submitted Brazilian jiu-jitsu black belt Wilson Reis in the third round via armbar.
During an appearance on today’s (Mon. April 17, 2017) episode of The MMA Hour, Johnson addressed the numbers and stated that it doesn’t affect him in the least. You either like what he brings to the Octagon, or you don’t (quotes via MMA Fighting):
“If you don’t like what I did Saturday night, if you don’t like a white belt who never did one jiu-jitsu tournament submitting a black belt, that’s your bag. I’m done defending myself,” Johnson said.
Johnson likes to keep busy on Twitch playing video games during his free time to interact with his fans. In the lead-up to his fight with Reis, Johnson decided to ask his followers how many of them had seen any commercials or promotion for the bout – and the numbers weren’t good:
“I went on Twitch and said, ‘I want to ask anyone in the world, have any of you guys seen a commercial for my fight?’” Johnson said. “And everyone was like, ‘no, no no.’ One guy said, ‘I saw one on UFC.com YouTube channel.’ I’m like ‘okay, I haven’t seen one either.’”
“The first time I saw a commercial for my fight was UFC 210,” Johnson said. “The last one, the first time I saw a commercial was one week before my fight. No one here around [his hometown] knew I was fighting, just because they didn’t see a commercial.”
In response Johnson isn’t going to put much energy into worrying about the UFC’s promotion of his fights, much like the promotion doesn’t put much energy into promoting his bouts:
“You have to take into account, how much advertising did they do?” Johnson said. “I put that in the back of my mind and then don’t worry about it and go out there and put it out of my mind.”
In a head-scratching turn of events, flyweight champion Demetrious Johnson’s greatest triumph in the octagon has actually resulted in his worst-ever numbers for a FOX-aired main event at last night’s (Sat., April 15, 2017) UFC on FOX 24 from Kansas City, and also the worst-ever numbers for a UFC on FOX card. The card, which featured
In a head-scratching turn of events, flyweight champion Demetrious Johnson’s greatest triumph in the octagon has actually resulted in his worst-ever numbers for a FOX-aired main event at last night’s (Sat., April 15, 2017) UFC on FOX 24 from Kansas City, and also the worst-ever numbers for a UFC on FOX card.
The card, which featured Johnson tying respected former champion Anderson Silva’s record for consecutive title defenses at 10 and also the return of popular women’s strawweights Rose Namajunas and Michelle Waterson in the co-main event, still struggled mightily according to a report from MMA Fighting’s Dave Meltzer to the tune of a record-low 1.74 million viewers in overnight numbers and a .6 share in the paramount 18-49 demographic.
By comparison, last year’s UFC on FOX card at the same time of the year, which featured Glover Teixeira vs. Rashad Evans in the main event, drew 2.13 overnight viewers and a .8 share in the 18-49 demo, while 2015’s April UFC on FOX spearheaded by Luke Rockhold vs. Lyoto Machida drew even more at 2.43 million viewers and a .9 share in 18-49.
In an odd parallel for the event’s overall success, the event from the Sprint Center was the first-ever UFC card in Kansas City, and broke record numbers for attendance and gate in Missouri, something that UFC President Dana White highly touted after the card’s conclusion.
But that won’t help the overall appeal of the event, which is unfortunately an indictment of Johnson’s highly criticized drawing power, as his three prior UFC on FOX main events all did bigger numbers than his greatest win last night. It’s even more concerning because Namajunas, a heavily promoted contender dating to her early UFC days on The Ultimate Fighter (TUF), and Waterson, who recently became the strawweight divisions darling after stealing Paige VanZant’s promotional freight train by submitting “12 Gauge,” squared off in the main event.
Waterson’s victory over VanZant in the main event of last December’s UFC on FOX 22 drew 2.69 million viewers in overnight ratings itself, almost a million more than Johnson vs. Reis garnered last night.
It could also be a damning critique on fan’s overall attitude for the UFC and their new owners in the highly lackluster start to 2017, something White said the WME-IMG-owned promotion would snap out of as they gained momentum heading into the summer.
One more further motivating factor in the poor ratings could be Johnson’s continued dominance, as he’s rarely ever even close to tested in his fights, which often air on FOX. One would think this would actually play in his favor as it has with past champs. Most likely it was a combination of several factors.
However, it’s still a tough look for the marketing “Mighty Mouse” as a true star if a record-tying dominant title defense gains the lowest ratings ever.
Demetrious “Mighty Mouse” Johnson was a man on a record-setting mission Saturday night in the main event at UFC on Fox 24 from the Sprint Center in Kansas City, Missouri, against latest flyweight title contender Wilson Reis.
Mission accomplished….
Demetrious “Mighty Mouse” Johnson was a man on a record-setting mission Saturday night in the main event at UFC on Fox 24 from the Sprint Center in Kansas City, Missouri, against latest flyweight title contender Wilson Reis.
Mission accomplished.
Mighty Mouse tied Anderson Silva for the most consecutive UFC title defenses with 10. Johnson has still never been defeated as a flyweight in his career.
After the bout, Johnson didn’t shy away from proclaiming himself as the best champion in the history of the UFC:
Reis may have been a trendy underdog pick against the dominant champion, but he didn’t have much to offer in the early going.
Reis was tentative in the first round, and Johnson was able to establish himself as the more skilled fighter early on, stuffing takedown attempts and answering with knees and kicks to the body. Mighty Mouse even found a way to throw a head kick while controlling Reis’ back, per UFC:
Brett Okamoto of ESPN summed up the early advantage for Mighty Mouse:
Johnson only widened the divide between the two combatants in the second round. Not only was it more brutality to Reis’ body, but he also nearly finished the fight in the end of the five-minute period. He floored Reis with a brutal knee to the body, then took to the ground to try to finish the fight.
The UFC passed along the highlight:
Of course, it wouldn’t be a Mighty Mouse performance without a wrestling clinic, so in Round 3 the champion went to work on his opponent on the ground. Johnson owned the transitions and did whatever he wanted as Reis hopelessly looked for ways to survive.
Like all challengers to Johnson’s throne, that didn’t work out so well.
As the third round was coming to a close, Johnson bloodied Reis and locked on to an armbar that drew the tap from the challenger. And once again, Johnson walked away from a fight as the flyweight champion.
UFC on Fox provided the highlight of the finish:
Reis wasn’t able to pull off the upset, but it was a night that was chock full of them. Beyond the record-tying performance from Mighty Mouse, it was a memorable night of fights on Fox. Here’s a look at the complete results from the night was well as a closer look at the main card fights.
Rose Namajunas can do just about everything in the cage, and she put that fact on full display against Michelle Waterson. She ultimately displayed her submission skills in ending the fight with a rear-naked choke in the second round.
But it wasn’t just the submission that had Waterson in trouble.
First, there was the grappling ability. Namajunas dominated the first round by controlling Waterson on the mat and rendering her opponent harmless.
Just when it appeared that Waterson might have the striking advantage, Namajunas landed a head kick in the second round that changed the complexion of the fight from one-sided to full-fledged beatdown, per UFC:
This matchup was close on paper, but it turns out that the 24-year-old might finally be coming into her own and elevating her own game. Waterson never really posed a threat to her as she steamrolled a highly deserving title contender.
Namajunas took full advantage of the spotlight, too. She provided a promo-worthy sound clip, warning the rest of the division that she’s coming for the title, per the Las Vegas Review-Journal‘s Heidi Fang:
Given the state of the division, it shouldn’t be long before “Thug” Rose is right in the title picture where she wants to be.
Ronaldo Souza vs. Robert Whittaker
The middleweight division has a new contender, and it isn’t Ronaldo “Jacare” Souza. It’s one Robert “Bobby Knuckles” Whittaker.
The 26-year-old had the epitome of a breakout performance against Jacare.
The question for Whittaker coming in was what would happen when Jacare was able to get the fight to the mat. As it turned out, the answer was nothing. Whittaker shrugged off the prolific grappler and got the fight back to standing position.
The UFC showed the exchange:
From there, Whittaker was able to win the striking battles with power in his hands and feet. He cracked Souza early in the second round and continued to work toward a finish:
Ultimately, he showed a little bit of everything in finishing the fight, starting with a head kick and ending with devastating ground-and-pound, per Fox Sports:
After the fight, Whittaker didn’t hesitate to call out current UFC champion Michael Bisping:
Bisping and Whittaker were actually slated to fight one another in 2015, but Bisping withdrew before the fight took place. Now it looks like that’s a realistic matchup possibility again.
Jeremy Stephens vs. Renato Moicano
What was supposed to be a high-profile showcase for Jeremy Stephens turned into a coming-out party for Renato Moicano. The unranked featherweight defeated the No. 5 ranked veteran via split decision to kick off the main card.
While Brian Stann and Jon Anik spoke of Stephens’ explosive power in his hands, Moicano got to work avoiding those strikes and setting his own pace. Every time Stephens came charging forward Moicano would answer with a leg kick or simply circle out of the way.
The UFC passed along just one example of the Brazilian landing a vicious leg kick:
It wasn’t the most aesthetically pleasing strategy. Dave Doyle of MMA Fighting likened it to Kalib Starnes’ infamous performance against Nate Quarry back in 2008:
Meanwhile, Connor Ruebusch of Bloody Elbow praised Moicano’s fight IQ:
Regardless of how it was obtained, a win is a win. The 27-year-old moved his record to 11-0-1 with the win and should be back in the spotlight sooner rather than later. Even coming off a loss against Frankie Edgar, Stephens is one of the most seasoned veterans in the division.
A win over an opponent of that quality is a huge boost for a prospect like Moicano.
As a fellow UFC champion, Tyron Woodley knows what it is like to excel when the fourth and fifth rounds begin. That’s why Woodley believes Demetrious Johnson has found so much success in each of his previous nine UFC flyweight title defenses. “Mighty Mouse” meets Wilson Reis this Saturday night at UFC on FOX 24, […]
As a fellow UFC champion, Tyron Woodley knows what it is like to excel when the fourth and fifth rounds begin. That’s why Woodley believes Demetrious Johnson has found so much success in each of his previous nine UFC flyweight title defenses. “Mighty Mouse” meets Wilson Reis this Saturday night at UFC on FOX 24, […]
In response Johnson isn’t going to put much energy into worrying about the UFC’s promotion of his fights, much like the promotion doesn’t put much energy into promoting his bouts:
Demetrious “Mighty Mouse” Johnson was a man on a record-setting mission Saturday night in the main event at UFC on Fox 24 from the Sprint Center in Kansas City, Missouri, against latest flyweight title contender Wilson Reis.