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Demetrious Johnson wasn’t pleased with the promotion for his fight against Wilson Reis to say the least.

Johnson’s record tying 10th consecutive title defense against Reis on UFC on FOX 24 this past weekend (Sat. April 15, 2017) did the lowest overnight numbers in the show’s history, with 1.74 million viewers. ‘Mighty Mouse’ (a self-proclaimed white belt) submitted Brazilian jiu-jitsu black belt Wilson Reis in the third round via armbar.

During an appearance on today’s (Mon. April 17, 2017) episode of The MMA Hour, Johnson addressed the numbers and stated that it doesn’t affect him in the least. You either like what he brings to the Octagon, or you don’t (quotes via MMA Fighting):

“If you don’t like what I did Saturday night, if you don’t like a white belt who never did one jiu-jitsu tournament submitting a black belt, that’s your bag. I’m done defending myself,” Johnson said.

Johnson likes to keep busy on Twitch playing video games during his free time to interact with his fans. In the lead-up to his fight with Reis, Johnson decided to ask his followers how many of them had seen any commercials or promotion for the bout – and the numbers weren’t good:

“I went on Twitch and said, ‘I want to ask anyone in the world, have any of you guys seen a commercial for my fight?’” Johnson said. “And everyone was like, ‘no, no no.’ One guy said, ‘I saw one on UFC.com YouTube channel.’ I’m like ‘okay, I haven’t seen one either.’”

“The first time I saw a commercial for my fight was UFC 210,” Johnson said. “The last one, the first time I saw a commercial was one week before my fight. No one here around [his hometown] knew I was fighting, just because they didn’t see a commercial.”

In response Johnson isn’t going to put much energy into worrying about the UFC’s promotion of his fights, much like the promotion doesn’t put much energy into promoting his bouts:

“You have to take into account, how much advertising did they do?” Johnson said. “I put that in the back of my mind and then don’t worry about it and go out there and put it out of my mind.”

The post Demetrious Johnson On UFC’s Poor Promotion: Nobody Knew I Was Fighting appeared first on LowKickMMA.com.

In a head-scratching turn of events, flyweight champion Demetrious Johnson’s greatest triumph in the octagon has actually resulted in his worst-ever numbers for a FOX-aired main event at last night’s (Sat., April 15, 2017) UFC on FOX 24 from Kansas City, and also the worst-ever numbers for a UFC on FOX card.

The card, which featured Johnson tying respected former champion Anderson Silva’s record for consecutive title defenses at 10 and also the return of popular women’s strawweights Rose Namajunas and Michelle Waterson in the co-main event, still struggled mightily according to a report from MMA Fighting’s Dave Meltzer to the tune of a record-low 1.74 million viewers in overnight numbers and a .6 share in the paramount 18-49 demographic.

By comparison, last year’s UFC on FOX card at the same time of the year, which featured Glover Teixeira vs. Rashad Evans in the main event, drew 2.13 overnight viewers and a .8 share in the 18-49 demo, while 2015’s April UFC on FOX spearheaded by Luke Rockhold vs. Lyoto Machida drew even more at 2.43 million viewers and a .9 share in 18-49.

In an odd parallel for the event’s overall success, the event from the Sprint Center was the first-ever UFC card in Kansas City, and broke record numbers for attendance and gate in Missouri, something that UFC President Dana White highly touted after the card’s conclusion.

But that won’t help the overall appeal of the event, which is unfortunately an indictment of Johnson’s highly criticized drawing power, as his three prior UFC on FOX main events all did bigger numbers than his greatest win last night. It’s even more concerning because Namajunas, a heavily promoted contender dating to her early UFC days on The Ultimate Fighter (TUF), and Waterson, who recently became the strawweight divisions darling after stealing Paige VanZant’s promotional freight train by submitting “12 Gauge,” squared off in the main event.

Waterson’s victory over VanZant in the main event of last December’s UFC on FOX 22 drew 2.69 million viewers in overnight ratings itself, almost a million more than Johnson vs. Reis garnered last night.

It could also be a damning critique on fan’s overall attitude for the UFC and their new owners in the highly lackluster start to 2017, something White said the WME-IMG-owned promotion would snap out of as they gained momentum heading into the summer.

One more further motivating factor in the poor ratings could be Johnson’s continued dominance, as he’s rarely ever even close to tested in his fights, which often air on FOX. One would think this would actually play in his favor as it has with past champs. Most likely it was a combination of several factors.

However, it’s still a tough look for the marketing “Mighty Mouse” as a true star if a record-tying dominant title defense gains the lowest ratings ever.

The post UFC on FOX 24 Does Lowest Overnight Ratings In History appeared first on LowKickMMA.com.