Tag: Artem Lobov

Former two-weight UFC champion, Conor McGregor has offered to fight former teammate, Artem Lobov at SBG Concorde in Dublin tonight – urging the Russian-born fighter to scrap his plans to pursue a suit against him over the inception idea of Proper No. Twelve, as well as scrap a newly revealed defamation case against McGregor and his father.

McGregor, a former undisputed lightweight and featherweight champion, is expected to see a suit brought against him by his former training partner and close friend, Lobov, who claims he came to the Crumlin native with an idea to pursue a multi-million dollar deal to enter the whiskey market with the later established, Proper No. Twelve brand.

Selling the brand back in April of last year, McGregor is reported to have netted in the region of a cool $600,000,00 in the deal. And in recent days, reports emerged detailing how Lobov is set to bring legal proceedings against McGregor in a bid to secure 5% of profits from the sale.

Conor McGregor targets Artem Lobov in slew of Twitter messages

Labelling Lobov a “rat” in a recent voice message posted on his official Twitter account, McGregor has since revealed the former is set to bring another separate defamation case against him and his father, Tony McGregor.

“Artem (Lobov) is trying to sue me and my father for defamation now as well ahahaja (sic) oh lord, god bless,” Conor McGregor tweeted. “Artem you look like an uncooked sausage of a thing. Jump on the pan for minute pal you look rough mate. God bless ya pal.” 

Artem is trying to sue me and my father for defamation now as well ahahaja oh lord, god bless. Artem you look like an uncooked sausage of a thing. Jump on the pan for minute pal you look rough mate. God bless ya pal.

— Conor McGregor (@TheNotoriousMMA) November 29, 2022

“Artem is a waffler, na, na, na, na, hey, na, na, na, na” Conor McGregor sang in a voice message. “Bro, we had a chat, about our f*cking love for reptiles and our love for rats, do you not remember that f*cking chat, mate, no? You silly c*nt.”

pic.twitter.com/s47KLR3zPJ

— Conor McGregor (@TheNotoriousMMA) November 29, 2022

“This is a call out to Artem ‘the fanny, fairy pad’ Lobov,” Conor McGregor said in a voice message. “I’m challenging you to a fight tonight, 10:30 p.m. – I’ll meet you down at SBG Concorde, and we’ll fight for the whole lot – we’ll fight for the whole lot. Going through – having lawyers messaging me about defamation and all this suing and all. You’re a little fairy – you’re a little blouse, mate. I’ll see you at SBG Concorde tonight, 10:30 p.m. And I’ll fight you for the whole lot, yeah? Answer this f*cking call out, yeah, you little blouse.”

. @RusHammerMMA pic.twitter.com/5b8XP7wfCv

— Conor McGregor (@TheNotoriousMMA) November 29, 2022

Former UFC featherweight contender, Artem Lobov is reportedly set to sue his Straight Blast Gym teammate and former undisputed UFC lightweight and featherweight champion, Conor McGregor, over the idea conception for the Dubliner’s whiskey, Proper No. Twelve. 

As per an initial report from The Irish Independent, Artem Lobov has initiated proceedings in the High Court as he attempts to secure 5% of the proceeds teammate, McGregor had earned from his sale of Proper No. Twelve back in April of last year – reportedly in the region of $600 million.

Artem Lobov is set to bring proceedings against teammate, Conor McGregor

“My client is a retired professional fighter with a master’s degree from DCU in Finance and Capital Markets,” Lobov’s lawyer told The Irish Independent. “We have issued High Court proceedings on his behalf to enforce an agreement with Mr. McGregor regarding the Proper No. Twelve whiskey brand.” 

“My client was an initial creator and co-founder of the concept to launch an Irish whiskey brand associated with Mr. McGregor,” Lobov’s lawyer said. “As these matters are now before the court, we will not be making any further comment.” 

Earlier this year, Lobov claimed that he had come up with the idea for McGregor to pursue a venture into the whiskey market with his brand, Proper No. Twelve.  

“I went on and met all different whisket distilleries, I called some and met some in person,” Artem Lobov told TalkSport. “I did my research and put a beautiful deal together. Once the deal was ready, I went to Conor and I said, ‘Conor, I have the deal ready for you. This is going to be a billion-dollar deal, no messing here.’ I’m not sure if he took me seriously or not at the time with the billon dollars.” 

Denying Lobov’s claims, McGregor’s spokesperson, Karen J. Kessler told The Irish Independent that the Russian-born fighter was “incorrect”.

“Proper No. Twelve Irish whiskey was created, developed, branded and tirelessly promoted by Conor McGregor,” Kessler said in a statement released.