Authentic Brands Group Lays the Smackdown on Cancer Non-Profit Over ‘Tapout’ Usage


(Pic props: Tapout Cancer via MMAPayout.com)

Apparently Dana White isn’t the only person in the MMA community who keeps a cease and desist in their back pocket, eagerly awaiting to ruin someone’s fun.

MMAPayout.com is reporting that Authentic Brands Group, owner of MMA brands Sinister, Silverstar and Tapout, has officially served notice to the non-profit cancer awareness company Tap Out Cancer over the use of a federally trademarked word ‘tapout’.

All I can think about is Mask rolling over in his grave right now. First the “bro deals” went out the window and now this. I understand the business logic behind the decision. However, I feel it’s a missed opportunity for the most recognizable MMA apparel company to have a positive impact in the lives of others while gaining the hearts of media everywhere. What do you guys think?


(Pic props: Tapout Cancer via MMAPayout.com)

Apparently Dana White isn’t the only person in the MMA community who keeps a cease and desist in their back pocket, eagerly awaiting to ruin someone’s fun.

MMAPayout.com is reporting that Authentic Brands Group, owner of MMA brands Sinister, Silverstar and Tapout, has officially served notice to the non-profit cancer awareness company Tap Out Cancer over the use of a federally trademarked word ‘tapout’.

All I can think about is Mask rolling over in his grave right now. First the “bro deals” went out the window and now this. I understand the business logic behind the decision. However, I feel it’s a missed opportunity for the most recognizable MMA apparel company to have a positive impact in the lives of others while gaining the hearts of media everywhere. What do you guys think?

UFC 132 Results: Is Tito Ortiz’s Victory over Ryan Bader Like Cancer?

A win is a win is a win. And the following are the reasons why Tito Ortiz’s win over rising prospect Ryan Bader in UFC 132 is extra special: First, it’s a glimmer of hope for Ortiz, as the former UFC Light Heavyweight Champion had been on a…

A win is a win is a win. And the following are the reasons why Tito Ortiz’s win over rising prospect Ryan Bader in UFC 132 is extra special: First, it’s a glimmer of hope for Ortiz, as the former UFC Light Heavyweight Champion had been on a downward roll since December of 2006. After […]

UFC Betting

UFC 132 Results: Is Tito Ortiz’s Victory over Ryan Bader Like Cancer?

UFC 117: Chael Sonnen Accuses Lance Armstrong of Giving Himself Cancer

“Lance Armstrong did a number of things and he gave himself cancer,” Sonnen said on Pro MMA Radio.
“He cheated, he did drugs, and he gave himself cancer. Well, instead of saying ‘Hey listen, I cheated and gave myself cancer, do…

“Lance Armstrong did a number of things and he gave himself cancer,” Sonnen said on Pro MMA Radio.
“He cheated, he did drugs, and he gave himself cancer. Well, instead of saying ‘Hey listen, I cheated and gave myself cancer, don’t be like me,’ he actually made himself the victim and then went out and profited […]

UFC Betting

UFC 117: Chael Sonnen Accuses Lance Armstrong of Giving Himself Cancer

Rich Franklin Raffling off Pink Cast For Fight Against Breast Cancer

UFC light heavyweight Rich Franklin suffered a broken arm in his first round knockout victory over Chuck Liddell at UFC 115.
Pictured is the pink cast that had been on the light heavyweight’s arm since UFC 115 which Liddell and himself…

UFC light heavyweight Rich Franklin suffered a broken arm in his first round knockout victory over Chuck Liddell at UFC 115.
Pictured is the pink cast that had been on the light heavyweight’s arm since UFC 115 which Liddell and himself both signed.
Franklin recently re-visited the doctor to see how […]

UFC Betting

Rich Franklin Raffling off Pink Cast For Fight Against Breast Cancer