Can Big Money Buy the Next Superstar? Inside UFC’s $6 Million Gamble on Cody Garbrandt

Can Big Money Buy the Next Superstar? Inside UFC's $6 Million Gamble on Cody GarbrandtAccording to T.J. Dillashaw, the UFC put big money into trying to make Cody Garbrandt the next Conor McGregor…

Can Big Money Buy the Next Superstar? Inside UFC's $6 Million Gamble on Cody Garbrandt

According to T.J. Dillashaw, the UFC put big money into trying to make Cody Garbrandt the next Conor McGregor

While Garbrandt is a former bantamweight world champion — defeating Dominick Cruz to claim the title in 2016 — ‘No Love’ has never been able to replicate the success he had that night.

Cody Garbrandt

Garbrandt promptly lost the title to Dillashaw in his first defense and proceeded to lose five of his next six fights after stunning Cruz.

Garbrandt showed some flashes of his old self, earning back-to-back wins against Trevin Giles and Brian Kelleher, but he found his way back into the loss column at UFC 300 against former flyweight king Deiveson Figueiredo.

Cody Garbrandt

The UFC threw down Big Money on Cody Garbrandt

Recently, Dillashaw — a two-time opponent of Garbrandt — claimed that the UFC had gone all-in on promoting ‘No Love,’ believing he could become a star as big as ‘Mystic Mac.’

“[Garbrandt] had an amazing fight against Cruz…The UFC’s like, ‘Hey, this is our next big horse,” Dillashaw said on The Casuals MMA podcast. “Let’s put some money into him’. So they marketed the sh*t out of him, put him in a bunch of commercials, got some celebrities behind him. From what I was told, they put like $6 million into marketing him before our fight…So he went to massive stardom fast. They wanted him to be the next Conor McGregor” (h/t Sportskeeda).

Garbrandt was scheduled for a return to action on November 9 against Miles Johns, but an injury forced him to bow out of the bout. ‘No Love’ is 9-6 under the UFC banner, 14-6 overall.

Cody Garbrandt

Can Big Money Buy the Next Superstar? Inside UFC’s $6 Million Gamble on Cody Garbrandt

Can Big Money Buy the Next Superstar? Inside UFC's $6 Million Gamble on Cody GarbrandtAccording to T.J. Dillashaw, the UFC put big money into trying to make Cody Garbrandt the next Conor McGregor…

Can Big Money Buy the Next Superstar? Inside UFC's $6 Million Gamble on Cody Garbrandt

According to T.J. Dillashaw, the UFC put big money into trying to make Cody Garbrandt the next Conor McGregor

While Garbrandt is a former bantamweight world champion — defeating Dominick Cruz to claim the title in 2016 — ‘No Love’ has never been able to replicate the success he had that night.

Cody Garbrandt

Garbrandt promptly lost the title to Dillashaw in his first defense and proceeded to lose five of his next six fights after stunning Cruz.

Garbrandt showed some flashes of his old self, earning back-to-back wins against Trevin Giles and Brian Kelleher, but he found his way back into the loss column at UFC 300 against former flyweight king Deiveson Figueiredo.

Cody Garbrandt

The UFC threw down Big Money on Cody Garbrandt

Recently, Dillashaw — a two-time opponent of Garbrandt — claimed that the UFC had gone all-in on promoting ‘No Love,’ believing he could become a star as big as ‘Mystic Mac.’

“[Garbrandt] had an amazing fight against Cruz…The UFC’s like, ‘Hey, this is our next big horse,” Dillashaw said on The Casuals MMA podcast. “Let’s put some money into him’. So they marketed the sh*t out of him, put him in a bunch of commercials, got some celebrities behind him. From what I was told, they put like $6 million into marketing him before our fight…So he went to massive stardom fast. They wanted him to be the next Conor McGregor” (h/t Sportskeeda).

Garbrandt was scheduled for a return to action on November 9 against Miles Johns, but an injury forced him to bow out of the bout. ‘No Love’ is 9-6 under the UFC banner, 14-6 overall.

Cody Garbrandt

Cody Garbrandt Withdraws Days Out From UFC Vegas 100 Return

The 100th UFC Fight Night card to take place at the Apex has lost its former champion, with Cody Garbrandt forced out due to undisclosed reasons. Garbrandt (14-6), who rose to the bantamweight throne as an undefeated fighter with a memorable performance against Dominick Cruz back in 2016, has made the walk once in 2024 […]

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The 100th UFC Fight Night card to take place at the Apex has lost its former champion, with Cody Garbrandt forced out due to undisclosed reasons.

Garbrandt (14-6), who rose to the bantamweight throne as an undefeated fighter with a memorable performance against Dominick Cruz back in 2016, has made the walk once in 2024 thus far.

After having his hand raised in two straight over Trevin Jones and Brian Kelleher for his first win streak in seven years, “No Love’s” planned surge back to the top was once again stalled when he fell via submission to Deiveson Figueiredo at UFC 300 this past April.

The Ohio native was looking to rebound outside the rankings this weekend in Las Vegas, where he was scheduled to do battle with the heavy-hitting Miles Johns in the UFC Vegas 100 co-main event.

Per MMA reporter Cole Shelton, however, the ex-bantamweight champ has withdrawn days out from the Apex-held event. The reason for his pull-out has not yet been disclosed.

The hope is for Johns (15-2, 1 NC) to remain on the card and face a late-notice replacement opponent, if the promotion is able to find one.

The 30-year-old was looking to make it three wins out of three outings this year at the expense of Garbrandt. After his one appearance in 2023 saw a victory overturned when he tested positive for the banned substance turinabol, “Chapo” has bounced back with consecutive unanimous decision wins over Cody Gibson and Douglas Silva de Andrade in 2024.

With the cancellation of Garbrandt vs. Johns, the current fights expected to take place at this weekend’s UFC Fight Night at the Apex are as follows:

Main Card:

  • Neil Magny vs. Carlos Prates (welterweight main event)
  • Gerald Meerschaert vs. Reinier de Ridder (middleweight)
  • Ricky Turcios vs. Benardo Sopaj (bantamweight)
  • Luana Pinheiro vs. Gillian Robertson (women’s strawweight)
  • Mansur Abdul-Malik vs. Dusko Todorovi? (middleweight)

Preliminary Card:

  • Karolina Kowalkiewicz vs. Denise Gomes (women’s strawweight)
  • Gaston Bolaños vs. Cortavious Romious (bantamweight)
  • Elizeu Zaleski dos Santos vs. Zachary Scroggin (welterweight)
  • Matthew Semelsberger vs. Charles Radtke (welterweight)
  • Cody Stamann vs. Da’Mon Blackshear (bantamweight)
  • Tresean Gore vs. Antonio Trócoli (middleweight)
  • Melissa Dixon vs. Klaudia Sygula (women’s bantamweight)

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Former UFC Champion Breaks Down Where Ilia Topuria May Have An Advantage Over Max Holloway

The main event of UFC 308 on October 26 can’t come soon enough as one of the biggest fights of the year goes down in Abu Dhabi. One of the most exciting elements of the fight is that both the champion and challenger are known as two of the best boxers in the UFC. Ilia […]

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The main event of UFC 308 on October 26 can’t come soon enough as one of the biggest fights of the year goes down in Abu Dhabi. One of the most exciting elements of the fight is that both the champion and challenger are known as two of the best boxers in the UFC.

Ilia Topuria has got dynamite in his hands with the speed to back it up and as for Max Holloway, he’s a record breaker when it comes to significant strikes for a reason.

Both men do their best work with their hands but one former UFC champion, who is also known for packing a mean punch, believes that Holloway’s reliance on this could cost him in the featherweight title fight headliner.

Cody Garbrandt Says Ilia Topuria Is The More Diverse Striker And Mixed Martial Artist

In a recent appearance on the Jaxxon Podcast, Cody Garbrandt gave his thoughts on the fight that everyone is going to be talking about over the next few weeks.

Garbrandt believes that though both men are excellent boxers, Topuria is the more varied striker and overall mixed martial artist. “No Love” pointed to Holloway’s trilogy of fights against Alexander Volkanovski where despite “Blessed” having success, his boxing wasn’t enough to seal a victory.

“I don’t think Max, and I love Max to death, I don’t think he mixes it enough for mixed martial arts. He’s boxing heavy, doesn’t throw too many kicks. You look at the Volkanovski fights, he didn’t really mix it together, the MMA together. I thought those fights were super close, he won some of them, they gave them to Volk but with Ilia, he wrestles, he grapples, he does it all, he kicks. But I’m excited to see it like Max is so long, so rangy. Super tough, got a granite chin.”   

Continue Reading Former UFC Champion Breaks Down Where Ilia Topuria May Have An Advantage Over Max Holloway at MMA News.

Cody Garbrandt Reveals The Secret Behind His Win Over Dominick Cruz

What Cody Garbrandt accomplished back at UFC 207 in 2016 will go down in the UFC history books as one of the greatest performances from a title challenger that we have ever seen. The 10-0 knockout artist was a significant underdog for good reason against, arguably the greatest 135-pounder of all time, Dominick Cruz. Garbrandt […]

Continue Reading Cody Garbrandt Reveals The Secret Behind His Win Over Dominick Cruz at MMA News.

What Cody Garbrandt accomplished back at UFC 207 in 2016 will go down in the UFC history books as one of the greatest performances from a title challenger that we have ever seen. The 10-0 knockout artist was a significant underdog for good reason against, arguably the greatest 135-pounder of all time, Dominick Cruz.

Garbrandt had put together an impressive run of finishes and had a good narrative with Cruz due to the champion’s history with defeating fighters from Team Alpha Male. However, “No Love” was able to beat the champion at his own game, putting on the kind of performance that no one could have expected.

He broke down how he was able to secure the biggest win of his career and make it look easy during a recent appearance on the Jaxxon Podcast.

Garbrandt’s Keys to Beating Dominick Cruz

Garbrandt said that he already knew a lot about Cruz heading into the fight and that removed the need for him to try and pick apart the unorthodox style that “The Dominator” used to stay a step ahead of his opponents at all times.

His incredibly unique footwork, timing and angles was something that the challenger was well prepared for due to several factors.

For a start, he was surrounded by several fighters that had already faced Cruz inside the Octagon and were able to pass what they had learned on to him. Garbrandt also came through the early stages of his career whilst watching Cruz rise through the WEC and into the UFC so he had been studying his game for many years.

Finally, as he stated on the podcast, Garbrandt also believes that his training from a young age helped him to deal with an opponent like the champion who would be constantly moving. This, he states, was the missing piece of the puzzle that so many others didn’t have.

“Like I said, watching him, I knew his rhythm and his footwork, just watching him over and over again and then just my style. For sure, my uncle was there since the beginning so he groomed me for this kind of fights. A lot of movement, staying tight, staying high guard, little angles, moving with him.

That’s one thing, I think a lot of people get in there with Dominick and they’re like, ‘Ah, his footwork, he’s unorthodox, he moves differently,’ and they just kind of like sit there and wait for him to get his rhythm. You got to dance with that guy, you can’t let him do the dance.”

Continue Reading Cody Garbrandt Reveals The Secret Behind His Win Over Dominick Cruz at MMA News.