Tag: Conor McGregor

Proper No. Twelve Whiskey Ditches Conor McGregor Name In Light Of Sexual Assault Civil Case 

Conor McGregor’s legal turmoil continues to fuel a series of ongoing fallouts, and it seems there are no signs of it slowing down. “The Notorious” was found liable by a jury in a civil case at the Dublin High Court for the sexual assault of a woman named Nikita Hand in December 2018. He was […]

Conor McGregor’s legal turmoil continues to fuel a series of ongoing fallouts, and it seems there are no signs of it slowing down.

“The Notorious” was found liable by a jury in a civil case at the Dublin High Court for the sexual assault of a woman named Nikita Hand in December 2018. He was ordered to pay €248,000 (approximately $257,000) in damages to the victim.

According to a recent report by the Irish Independent, Proximo Spirits has announced that it will no longer associate McGregor’s name or likeness with any promotional material for the renowned alcoholic brand Proper No. Twelve Irish Whiskey. This decision follows the court ruling against the Irishman.

The former two-division UFC champion launched his alcoholic beverage brand in September 2018, debuting in both Ireland and the United States. Named after the Crumlin neighborhood in Dublin 12, where he was raised, the brand quickly gained traction.

In 2021, it was revealed that McGregor and his business partners sold their majority stake in the company to Proximo Spirits, which already held a 49% share. The deal was reportedly valued at an astonishing $600 million.

Even after the takeover, Proximo Spirits continued to feature McGregor in their promotional materials on social media until today, when they severed ties.

The fallout with Proximo Spirits dealt another significant setback to McGregor’s public image, coinciding with the announcement from several major European retail chains that they would no longer carry products linked to the UFC superstar in the wake of his assault conviction.

IO Interactive, the developers behind the popular Hitman video game series, were the first to cut ties, revealing they would be halting their collaboration with McGregor. Despite his recent addition to the game, they confirmed they would be removing all content featuring the fighter in light of the civil case verdict.

Meanwhile, other businesses connected to McGregor are reportedly facing mounting pressure to sever their ties with his products.

Major Retailers Pull Conor McGregor’s Alcohol Products Following Court Verdict

Major Retailers Pull Conor McGregor's Alcohol Products Following Court VerdictSeveral major retailers in Ireland and the UK have decided to stop selling alcohol products associated with Conor McGregor,…

Major Retailers Pull Conor McGregor's Alcohol Products Following Court Verdict

Several major retailers in Ireland and the UK have decided to stop selling alcohol products associated with Conor McGregor, including Forged Irish Stout and Proper No 12 Whiskey. This decision comes in the wake of a recent High Court case in Dublin, where a jury awarded €248,603 in damages to Nikita Hand, who alleged that McGregor had assaulted her in a Dublin hotel in December 2018.

Tesco and Others Cut Ties with Conor McGregor

Tesco, SuperValu, Centra, Costcutter, and Carry Out are among the retailers that have announced they will no longer stock these products. Tesco confirmed it is removing Proper No 12 Whiskey from its stores and online platforms, while Musgrave, which operates SuperValu and Centra, stated that these products are no longer available to their store network.

The Barry Group, which operates Costcutter and Carry Out off-license outlets, has also decided to remove both Forged Irish Stout and Proper Twelve Whiskey from circulation to their network. They stated that this action reflects their commitment to maintaining a retail environment that aligns with the values of their customers and partners.

This move by retailers follows a call from the Rape Crisis Network Ireland urging stores to stop selling Conor McGregor’s products after the jury’s decision in the High Court. The decision has also impacted other industries, with IO Interactive, a video game developer, announcing that they will remove all content featuring McGregor from their storefronts, including his character in the Hitman series.

McGregor, who launched Proper No 12 Whiskey in 2018 and Forged Irish Stout in 2020, has stated his intention to appeal the court’s decision. Despite selling a majority stake in the Proper Number Twelve Irish whiskey brand in 2021 for a reported sum of over £103 million, McGregor continues to promote these products on social media.

Irish Retailer Delists Drinks Associated With Conor McGregor After Verdict In Sexual Assault Civil Case

Irish retail giant Musgrave are the latest company to distance themselves from UFC star Conor McGregor following the recent verdict of his sexual assault civil case. Nikita Hand won her case on Friday after claiming that “The Notorious” had sexually assaulted her at the Beacon Hotel in Dublin in December of 2018. IO Interactive were […]

Irish retail giant Musgrave are the latest company to distance themselves from UFC star Conor McGregor following the recent verdict of his sexual assault civil case. Nikita Hand won her case on Friday after claiming that “The Notorious” had sexually assaulted her at the Beacon Hotel in Dublin in December of 2018.

IO Interactive were the first company to announce that as a result, they would be ceasing their collaboration with McGregor who had appeared in the popular video game series, Hitman. They stated that they would be removing all content features the Irishman after he was recently added into the game this month.

The Musgrave-group, which owns Irish brands Supervalu, Centra and Donnybook Fair, have since followed suit. The Currency reported the news, stating that though there hasn’t been an official statement produced by Musgrave, a notice listed several products as being “delisted”.

Away from the Octagon, McGregor has achieved a lot of success via his varies ties to the alcohol industry. Proximo Spirits purchased the majority stake in his Proper No. Twelve Irish whiskey for roughly $600 million back in 2021.

McGregor has since turned his attention to growing Forged Irish Stout which has also gone on to be a huge brand that is available in major retailors and regularly appears as a sponsor for combat sports events. It remains to be seen whether other major retailers or companies with ties to McGregor will also decide to withdraw the products and collaborations that are associated with the former UFC champ-champ.

Retail Giant Musgrave Cuts Ties with Conor McGregor’s Drinks Following Civil Rape Case Loss

Musgrave Cuts Ties with Conor McGregorMajor Irish retail company Musgrave has taken action to remove drinks associated with Conor McGregor from its retail network…

Musgrave Cuts Ties with Conor McGregor

Major Irish retail company Musgrave has taken action to remove drinks associated with Conor McGregor from its retail network following McGregor’s loss in a civil rape case.

Musgrave Cuts Ties with Conor McGregor

Musgrave issued a notice to its store operators stating that all products linked to Conor McGregor are being delisted. The company did not provide an explanation for this decision to its operators. The notice simply stated: “All product is being delisted.” These include Proper No. Twelve Irish Whiskey, which McGregor founded and promotes, and Forged Irish Stout, a beer brand owned by the former UFC champion.

This move comes shortly after McGregor lost a civil rape case brought against him by Nikita Hand. The jury in the civil case found that McGregor had sexually assaulted Ms. Hand in a Dublin hotel in 2018. McGregor was ordered to pay €248,603.60 (approximately £206,000) in damages to Ms. Hand.

Yesterday, video game developer IO, who makes the Hitman series, also cut ties with Conor McGregor but was very clear on the reasoning.

The Irish-born Conor McGregor was once one of the biggest names in combat sport having been a two-division UFC champion and sold blockbuster boxing matches. He has been inactive in MMA for several years and has been in hot water more recently.

Retail Giant Musgrave Cuts Ties with Conor McGregor’s Drinks Following Civil Rape Case Loss

Musgrave Cuts Ties with Conor McGregorMajor Irish retail company Musgrave has taken action to remove drinks associated with Conor McGregor from its retail network…

Musgrave Cuts Ties with Conor McGregor

Major Irish retail company Musgrave has taken action to remove drinks associated with Conor McGregor from its retail network following McGregor’s loss in a civil rape case.

Musgrave Cuts Ties with Conor McGregor

Musgrave issued a notice to its store operators stating that all products linked to Conor McGregor are being delisted. The company did not provide an explanation for this decision to its operators. The notice simply stated: “All product is being delisted.” These include Proper No. Twelve Irish Whiskey, which McGregor founded and promotes, and Forged Irish Stout, a beer brand owned by the former UFC champion.

This move comes shortly after McGregor lost a civil rape case brought against him by Nikita Hand. The jury in the civil case found that McGregor had sexually assaulted Ms. Hand in a Dublin hotel in 2018. McGregor was ordered to pay €248,603.60 (approximately £206,000) in damages to Ms. Hand.

Yesterday, video game developer IO, who makes the Hitman series, also cut ties with Conor McGregor but was very clear on the reasoning.

The Irish-born Conor McGregor was once one of the biggest names in combat sport having been a two-division UFC champion and sold blockbuster boxing matches. He has been inactive in MMA for several years and has been in hot water more recently.

Hundreds March as Dublin Rallies Behind Nikita Hand After Winning Civil Case Against Conor McGregor

Hundreds March Dublin Rallies Behind Nikita Hand After Winning Civil Case Against Conor McGregorHundreds of people staged a demonstration in Dublin in solidarity with Nikita Hand, who recently won a civil suit…

Hundreds March Dublin Rallies Behind Nikita Hand After Winning Civil Case Against Conor McGregor

Hundreds of people staged a demonstration in Dublin in solidarity with Nikita Hand, who recently won a civil suit against UFC star Conor McGregor.

Hand claimed that McGregor “brutally raped and battered” her at a Dublin hotel in December 2018. After McGregor escaped criminal charges for the alleged assault, Hand filed a civil lawsuit against the Irish megastar in 2021. On November 22, a High Court jury found that McGregor was liable for the assault and ordered him to pay Hand more than $250,000 in damages.

conor mcgregor SA trial

Immediately following the decision, Hand delivered an emotional speech outside the courthouse while McGregor immediately went online and protested the verdict.

“I hope my story is a reminder that no matter how afraid you might be, speak up, you have a voice, and keep on fighting for justice,” Hand told the media (h/t Irish Independent).

On Monday, a march was organized by the socialist feminist movement group Rosa to mark the International Day for the Elimination of Violence against Women. During the event, Hand was described as “incredibly brave” and celebrated for “standing up for survivors” of assault.

crowd marches in dublin to show solidarity with incredibly brave nikita hand

Participants chanted “Stand with Nikita” and “No more fear, no more shaming — we reject your victim blaming” as they carried signs and banners throughout the streets. Hand was not in attendance as she is still recovering from the emotional two-week trial, but was said to be watching a live feed remotely.

LHJJY3BIEJJG274PAK3EZ7IE7M

McGregor claims his sexual encounter with Nikita hand was ‘consensual’

McGregor argued that his sexual encounter with Hand was consensual, but the evidence certainly didn’t support his stance.

During the trial and paramedic who examined Hand on her way to the Rotunda Hospital the following day told the court he had not seen “someone so bruised” in a long time. Emergency room gynecologist Dr. Daniel Kane also testified, noting that what he observed was “consistent with the outline of events as described by (Hand).”

McGregor revealed in a series of since-deleted posts on X that he has instructed his legal team to appeal the decision and continues to vehemently deny any wrongdoing, outside of committing adultery.

5d59a8c3 ae0e 44ce 970a ac27b69689bf 3cd5a4f1