Former UFC women’s bantamweight champion Ronda Rousey was seemingly untouchable during her run on top of the 135-pound division. After submitting Miesha Tate for the Strikeforce belt and defending against Sarah Kaufman, ‘Rowdy’ crossed over to the UFC following a sub against Liz Carmouche to take the promotion by storm.
Her reign would last three years, and the further through the contenders Rousey got, the quicker they were being dispatched. After topping Miesha Tate again at UFC 168, the former Olympic Judoka began really trimming th crop, with back-to-back knockout wins over Alexis Davis and Sara McMann that lasted just under 90 seconds in total. The dominance spilled over in to 2015, where things all came to a head.
Taking out Cat Zingano in 14 seconds and fierce trash talker Bethe Correia in 34 seconds, Rousey began to etch her name in the record books, and it wasn’t only the UFC that wanted to put her in the public eye. In terms of media attention outside the octagon, even legends like Georges St-Pierre and Anderson Silva hadn’t received such a concentrated dose.
The UFC, never one to miss out on a good investment, took the initiative and spent some serious dollar on promoting her next fight. Booked in to face Holly Holm at UFC 193 in December 2015, marking the fist time she’d fought more than twice in a year since 2011, the hype was taken up a notch.
The ‘Revolution’ promo was truly production at the highest level in UFC history, and many believe it to be the best single video the UFC had ever released. After taking out her opponents in such brutal and one sided fashion in the preceding few years, the girl that used to live out the back of her $500 Honda was suddenly the biggest superstar in mixed martial arts history.
Then came Melbourne…
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