Donald Cerrone: ‘I’m Going to Be Losing $60,000 a Fight’ on UFC-Reebok Deal

Count Donald “Cowboy” Cerrone among the many UFC fighters who stand to lose money on the UFC’s soon-to-be-implemented uniform plan with Reebok. According to Ryan McKinnell of Yahoo Sports, the rough-and-tumble striker is poised to lose an estimated $60,000 per fight in sponsorship money, which could take more than $200,000 out of his pocket per […]

Count Donald “Cowboy” Cerrone among the many UFC fighters who stand to lose money on the UFC’s soon-to-be-implemented uniform plan with Reebok. According to Ryan McKinnell of Yahoo Sports, the rough-and-tumble striker is poised to lose an estimated $60,000 per fight in sponsorship money, which could take more than $200,000 out of his pocket per […]

Anthony Pettis Faces Career-Defining Challenge After Losing UFC Title

Despite Saturday night’s UFC 185 drubbing at the hands of Rafael dos Anjos, Anthony Pettis still has some things going his way. He’s still relatively young (28), a magnetic presence in the UFC landscape and will still look good flipping tires in a Reebok commercial. All things considered, the doomsday clock hasn’t quite reached zero […]

Despite Saturday night’s UFC 185 drubbing at the hands of Rafael dos Anjos, Anthony Pettis still has some things going his way. He’s still relatively young (28), a magnetic presence in the UFC landscape and will still look good flipping tires in a Reebok commercial. All things considered, the doomsday clock hasn’t quite reached zero […]

After Losing Nike Deal, Jon Jones Reportedly in Talks with Reebok

UFC light heavyweight champion Jon Jones, who squandered a landmark endorsement deal with Nike earlier this year, is now in negotiations with Reebok for a new partnership. That’s according to broadcaster Ariel Helwani, who reported the news Wednesday on UFC Tonight (h/t MMAFighting). Jones and his management also are in talks with several other potential sponsors, Helwani […]

UFC light heavyweight champion Jon Jones, who squandered a landmark endorsement deal with Nike earlier this year, is now in negotiations with Reebok for a new partnership. That’s according to broadcaster Ariel Helwani, who reported the news Wednesday on UFC Tonight (h/t MMAFighting). Jones and his management also are in talks with several other potential sponsors, Helwani […]

5 UFC Fighters Losing Their Popularity

Success in today’s mixed martial arts is often driven by popularity contests. Each divisional landscape is fueled by ticket sales, international marketability and overall notoriety, especially in a promotion as prolific as the UFC. The race to the top of superstar mountain is not always a fair and well-planned journey, but fighters need to wiggle […]

Success in today’s mixed martial arts is often driven by popularity contests. Each divisional landscape is fueled by ticket sales, international marketability and overall notoriety, especially in a promotion as prolific as the UFC. The race to the top of superstar mountain is not always a fair and well-planned journey, but fighters need to wiggle […]

For Ben Henderson, Controversial Fights Are Nothing New (But Losing Them Is)

You didn’t think we were going to get through an entire Benson Henderson fight without a little controversy, did you? Sorry, but that’s just not how he rolls. Just as they seemingly always do after his fights, opinions differ on Henderson’s knockout loss to Rafael dos Anjos in the main event of Saturday night’s UFC […]

You didn’t think we were going to get through an entire Benson Henderson fight without a little controversy, did you? Sorry, but that’s just not how he rolls. Just as they seemingly always do after his fights, opinions differ on Henderson’s knockout loss to Rafael dos Anjos in the main event of Saturday night’s UFC […]

Jon Jones Uncensored: Why the Reserved UFC Champ Is Suddenly Losing His Cool

For my money, the best part of last week’s instantly infamous off-air SportsCenter squabble between Jon Jones and Daniel Cormier comes before either of them even utters a word. The death threats and trash talk are fine—to borrow a phrase from Nick Diaz, it’s whatever—but the truly golden moment of this exchange emerges the instant […]

For my money, the best part of last week’s instantly infamous off-air SportsCenter squabble between Jon Jones and Daniel Cormier comes before either of them even utters a word. The death threats and trash talk are fine—to borrow a phrase from Nick Diaz, it’s whatever—but the truly golden moment of this exchange emerges the instant […]