The UFC has once again raised its own bar. After previously announcing a pair of free preliminary card fights for UFC Fight Night 24 would be streamed live on Facebook, the company has upped the ante to five – apparently thanks to some social media pressure put on company president Dana White.
Posters on The Underground forum started an impromptu campaign asking White, via the message boards and Twitter, for more fights on Facebook. After scheduling two earlier in the week, the UFC boss came through and added three additional to the stream.