Conor McGregor did what he needed to do against Dennis Siver. His second-round stoppage has earned him a title shot against longtime champion Jose Aldo. What’s interesting about this case is that McGregor has done so in such a way that his messaging outside of the Octagon has been almost more important than what he […]
Conor McGregor and the UFC Implemented the Right Booking and Promotions Plan
Conor McGregor did what he needed to do against Dennis Siver. His second-round stoppage has earned him a title shot against longtime champion Jose Aldo. What’s interesting about this case is that McGregor has done so in such a way that his messaging outside of the Octagon has been almost more important than what he […]