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Conor McGregor clearly doesn’t need to fight to stay popular on social media. As the MMA world awaits any news of his return, ‘The Notorious’ is enjoying the fruits of his highly successful Proper No. 12 whiskey business. There’…
Conor McGregor clearly doesn’t need to fight to stay popular on social media. As the MMA world awaits any news of his return, ‘The Notorious’ is enjoying the fruits of his highly successful Proper No. 12 whiskey business. There’s really no reason for him to fight other than a love of the game. Fans may […]
The post Conor McGregor Ranks In Top 5 Of Social Media’s Most Valuable Athletes appeared first on MMA News.
Undefeated Brazilian destroyer is picking a fight with Yoel Romero.
The post Undefeated Brazilian Destroyer Picking A Fight With Yoel Romero appeared first on LowKickMMA.com.
Undefeated Brazilian destroyer Paulo Costa is picking a fight with Yoel Romero on social media.
The 27-year-old Costa was set to fight Romero at the upcoming UFC 230 pay-per-view (PPV) event in New York. Unfortunately the “Soldier of God” was forced out of the fight due to nagging health concerns. Romero’s timetable to return to action is unclear.
It appears Costa is getting tired of waiting for his Cuban counterpart. He took to social media to taunt Romero. “Borrachinha” going so far as to send Romero a shirtless message.
Look at Paulo Costa’s Instagram post here:
Regardless of Costa’s frustrations, he is still left without a dance partner. A match-up with Chris Weidman was explored. However, the “All American” has since been booked to fight Luke Rockhold later this year in New York.
If Costa can bide his time until early 2019, he may get his chance to fight Romero after all. Or he can just continue to take beefy shirtless selfies on social media. Either way, he wins.
The post Undefeated Brazilian Destroyer Picking A Fight With Yoel Romero appeared first on LowKickMMA.com.
(via Getty)
***Late last night, former light heavyweight title challenger Anthony Johnson took to Twitter and Facebook to vent his frustrations regarding an “ugly woman at the gym” who was “stretching where people are supposed to lift.” It was an incredibly poor lapse in judgement for Johnson, who has a long and very public history with domestic violence, and he has wisely since deleted the posts. But in the hopes of curbing Johnson — or any other MMA fighters, really — from posting something incredibly stupid and/or defamatory on social media in the future, we’ve written the following open letter.***
The post An Open Letter to Mixed Martial Artists About to Post Something Stupid on Social Media appeared first on Cagepotato.
(via Getty)
***Late last night, former light heavyweight title challenger Anthony Johnson took to Twitter and Facebook to vent his frustrations regarding an “ugly woman at the gym” who was “stretching where people are supposed to lift.” It was an incredibly poor lapse in judgement for Johnson, who has a long and very public history with domestic violence, and he has wisely since deleted the posts. But in the hopes of curbing Johnson — or any other MMA fighters, really — from posting something incredibly stupid and/or defamatory on social media in the future, we’ve written the following open letter.***
Dearest dum-dum,
DOOOOOOOOOOOOON’T. DOOOOOOOOOO. ITTTTTTTTTTTTTTT.
Regards,
CagePotato
The post An Open Letter to Mixed Martial Artists About to Post Something Stupid on Social Media appeared first on Cagepotato.
In the growing battle between social media management tools for small to medium size organizations, a few solutions are rising above the noise. These include HootSuite, Sprout Social and newcomer Rignite. Sure, there are other social media engagement platforms, but any solution that doesn’t include one of the top four social networks — Twitter, Facebook, […]
The post 5 Reasons to Give Rignite Another Look appeared first on John Janney.
In the growing battle between social media management tools for small to medium size organizations, a few solutions are rising above the noise. These include HootSuite, Sprout Social and newcomer Rignite.
Sure, there are other social media engagement platforms, but any solution that doesn’t include one of the top four social networks — Twitter, Facebook, Google Plus, and LinkedIn — is simply missing too much of the overall picture to be considered a serious contender.
I recently had the pleasure of speaking with Kim Cooper (@FullyMarketed) and Glen Kosaka (@glenkosaka) from Rignite and going through a demo of their software’s latest features. While you can get much of what Rignite offers in the way of basic social interaction from other solutions, this new platform is taking the idea of engagement to a new level. I was especially impressed with new features that I believe are giving Rignite a competitive edge.
Social media communicators don’t just want to engage with their audiences. They want their audience members to engage with their brands. Rignite’s Social Media Campaigns feature provides a tool to solicit engagement through Facebook comment contests, Twitter hashtag contests, and coupon campaigns.
For setting up a Twitter hashtag campaign, you draft a call to action such as “Post a photo of yourself with your favorite ice cream, mention @thecompany, and include the hashtag #GimmeIceCream for a chance to win a free ice cream.”
In Rignite’s system, you tell it what hashtag to look for and whether or not to require a photo to qualify for the contest. You also select the number of winners for the contest and your target goal for the number of contest entries. You can check to see if the hashtag is unique in case you want to avoid conflicts with other brands or campaigns, and you can cross promote the campaign on other social networks to help increase participation.
Once you launch the campaign and audience members start participating, the system will display a feed of qualifying entries based on these parameters. You and your team can rate and select winners and the system will publicly notify them on your social media channels.
Rignite’s Social Media Campaigns feature also offers metrics specific to each campaign. Segregating campaign-specific engagement metrics from general metrics is something unique in small to medium sized social media engagement solutions.
On May 27, Rignite announced that it now integrates with e-commerce solution Shopify. This integration helps Rignite users who sell products via Shopify track the performance of social media campaigns as they relate to the value of purchases and number of coupons used.
I don’t run a Shopify store, so I couldn’t personally demo this feature. However, integrating e-commerce tools and ROI metrics is a step in the right direction for any social media management platform. If I were going to setup an online store, I would seriously consider a Rignite + Shopify combo strategy.
Sentiment is not a new feature for Rignite. I saw this feature when I first demoed the solution several months ago. However, the ability to mark elements of online conversations as positive, negative, or neutral can be useful in measuring trends related to brand perception. This is especially important for highly competitive markets or products and services that contain potentially controversial elements.
Rignite’s sentiment analysis is not automatic. You’ll need to scroll through comments and mark each with an appropriate sentiment. This is likely manageable for small or medium size operations. However, if your online engagement volume is too high for manual sentiment analysis, you probably can afford SalesForce.com’s ExactTarget Marketing Cloud (Radian6).
I’m a sucker for useful metrics. The ability to track sentiment trends can tell you if your latest campaign or recent media coverage is helping or hurting your brand and to what degree. HootSuite’s free version and Sprout Social lack this feature, giving Rignite the advantage.
This feature is rather simple to explain and compare. HootSuite’s free version allows up-to five social media accounts. Sprout Social’s basic account allows up-to 20 and it’s mid-range level allows up-to 50. Rignite allows unlimited social profiles in all of its account levels, which is a huge plus for medium-sized organizations.
Rignite just added a three-tier pricing model for users who want the new Campaign features. The mid-level account fee is $39/month, which is what Sprout Social used to charge for it’s basic level account. Sprout Social recently hiked the price of its basic level account from $39/month to $59/month — a 51.3% increase. If you like the Campaign and Sentiment features, you might get more bang for your buck from Rignite.
I was harsh in my first assessment of Rignite’s solution — and rightfully so. It was a new offering that lacked interesting metrics and competitive features (besides manual sentiment analysis). However, the addition of Campaigns and Shopify ROI integration to its system is giving it a much-needed competitive boost. If you haven’t checked out Rignite lately, I think it’s worth another look.
What I’ve come to realize is that each social media management solution offers unique advantages. Perhaps the perfect solution is to use different applications to accomplish different goals. Until an affordable platform offers everything everyone could possibly want, juggling multiple applications might be the way to go.
Do you think that social media communicators should stick with one platform or attempt to juggle multiple applications to achieve different objectives? Have you used or demoed Rignite, Sprout Social, or other solutions and what is your opinion of them?
Note: Rignite did not pay me to write this or offer to compensate me in any way for the review. Rignite did provide me with an extended trial to allow me to evaluate its new features. The images are from the demo and are used with permission.
The post 5 Reasons to Give Rignite Another Look appeared first on John Janney.
(Suddenly, the “Bones Knows” cell phone case has become the greatest MMA gag-gift of the year. Buy it here on eBay.)
Last week, Jon Jones lost his phone, a mysterious homophobic hacker found it, and then proceeded to fire gay slurs at a Swedish teenager on Instagram under Jones’s identity. At least, that’s the story Jones and his manager Malki Kawa tried to feed us. It seemed fishy from the beginning, and it probably doesn’t help that Jones has now decided to edit his story a little bit.
As Jones claims in a new interview with Newsday‘s Mark LaMonica, a member of Jones’s social media team sent the messages from his account, possibly unwittingly, and this all happened while Jones was in fact trying to get a new phone, because he lost his old one, though that had nothing to do with the alleged “hack.” Got it? From the Newsday article:
Jones said he was at the store that day getting a new phone, and Kawa couldn’t reach him. Kawa said that when he finally did get through to Jones, he asked Jones if he wrote the offensive comments. Jones had no idea what Kawa was even talking about, he said. Kawa then sent Jones screengrabs of what had been posted to his Instagram account…
(Suddenly, the “Bones Knows” cell phone case has become the greatest MMA gag-gift of the year. Buy it here on eBay.)
Last week, Jon Jones lost his phone, a mysterious homophobic hacker found it, and then proceeded to fire gay slurs at a Swedish teenager on Instagram under Jones’s identity. At least, that’s the story Jones and his manager Malki Kawa tried to feed us. It seemed fishy from the beginning, and it probably doesn’t help that Jones has now decided to edit his story a little bit.
As Jones claims in a new interview with Newsday‘s Mark LaMonica, a member of Jones’s social media team sent the messages from his account, possibly unwittingly, and this all happened while Jones was in fact trying to get a new phone, because he lost his old one, though that had nothing to do with the alleged “hack.” Got it? From the Newsday article:
Jones said he was at the store that day getting a new phone, and Kawa couldn’t reach him. Kawa said that when he finally did get through to Jones, he asked Jones if he wrote the offensive comments. Jones had no idea what Kawa was even talking about, he said. Kawa then sent Jones screengrabs of what had been posted to his Instagram account.
Jones said the comments came from someone who worked for the company he works with to enhance his presence in social media. It is the same company, Jones said, that helped get more than 1 million likes to his Facebook page.
“One of the guys that’s working for us took it into his own hands to reply to the fans some negative stuff,” Jones said. “I don’t know if the dude thought he was logged in under his name or if he knew he was logged in under my name. By the time I found out all that stuff had happened, it had been on the Internet for hours.”
Jones said that person no longer works on his social media team and that he has changed all his passwords.
Social media is tricky when you’re a celebrity. On one hand, outsourcing your tweeting and instagramming to a private firm makes sense, because who has time for that shit? (We already knew that Georges St-Pierre “never tweet once in my life.”) On the other hand, rogue social media managers have so much power to destroy their clients’ reputations that it doesn’t seem worth it. Going forward, it might be best for people like Jon Jones to, you know, not hire other folks to speak for them in the first place.
Anyway, “my social media guy did it and he’s been fired” is the new “my phone got hacked.” You buying this?
(Props: BloodyElbow)
UFC light-heavyweight champion Jon Jones caused quite a stir on social media last night when he apparently fired a barrage of homophobic slurs at a Swedish kid named Daniel Javid. After Javid dared to question Bones’s recent statement that he has more heart than Alexander Gustafsson, Jones — or somebody operating his account — went through Javid’s photos and left comments such as “Fag shit,” Fag boys,” and “Homosexuality is a sin.” Jones then posted a selfie as if nothing out-of-the-ordinary had happened.
The official explanation from Jones’s manager Malki Kawa is that his phone was stolen, and someone else was posting those comments without his knowledge. (Don’t worry, Jones already got a new phone.) Whether or not you believe that excuse probably reflects how you feel about Jon Jones in the first place. Do you believe that Jones is openly homophobic and lacks the self-control to keep his opinions to himself? Anecdotes like this certainly don’t help his case. Or, do you believe Kawa’s story, because it would be insane for a UFC superstar to go off like this in public? I’m inclined to lean towards the latter, but who knows?
We’ll update you if and when the UFC releases a statement about this incident.
(Props: BloodyElbow)
UFC light-heavyweight champion Jon Jones caused quite a stir on social media last night when he apparently fired a barrage of homophobic slurs at a Swedish kid named Daniel Javid. After Javid dared to question Bones’s recent statement that he has more heart than Alexander Gustafsson, Jones — or somebody operating his account — went through Javid’s photos and left comments such as “Fag shit,” Fag boys,” and “Homosexuality is a sin.” Jones then posted a selfie as if nothing out-of-the-ordinary had happened.
The official explanation from Jones’s manager Malki Kawa is that his phone was stolen, and someone else was posting those comments without his knowledge. (Don’t worry, Jones already got a new phone.) Whether or not you believe that excuse probably reflects how you feel about Jon Jones in the first place. Do you believe that Jones is openly homophobic and lacks the self-control to keep his opinions to himself? Anecdotes like this certainly don’t help his case. Or, do you believe Kawa’s story, because it would be insane for a UFC superstar to go off like this in public? I’m inclined to lean towards the latter, but who knows?
We’ll update you if and when the UFC releases a statement about this incident.