We may not have any UFC events to look forward to for the rest of March, but the MMA world isn’t sitting still. Yesterday was newsworthy on multiple fronts, with three big heavyweight bouts announced for May, a major lawsuit filed against a famou…
We may not have any UFC events to look forward to for the rest of March, but the MMA world isn’t sitting still. Yesterday was newsworthy on multiple fronts, with three big heavyweight bouts announced for May, a major lawsuit filed against a famous MMA apparel company and plenty of news coming out of Vegas […]
Press Release – February 6, 2012 – Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today. The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX […]
Press Release – February 6, 2012 – Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.
The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.
TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.
“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”
“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.
“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. This year, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in 150 countries, territories and jurisdictions, reaching over one billion homes worldwide, in 21 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over seven million fans on Facebook and over 460,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.8 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.
If all goes according to his plans, Ron Frazier, who recently parted ways with the Xtreme Couture Academy, will officially begin the next chapter of his professional career at Las Vegas’ TapouT Training Center on Monday morning. “I just wan…
If all goes according to his plans, Ron Frazier, who recently parted ways with the Xtreme Couture Academy, will officially begin the next chapter of his professional career at Las Vegas’ TapouT Training Center on Monday morning. “I just wanted to build my own brand a little bit more,” explained Frazier, 45, who has spent […]
Apparently Dana White isn’t the only person in the MMA community who keeps a cease and desist in their back pocket, eagerly awaiting to ruin someone’s fun.
MMAPayout.com is reporting that Authentic Brands Group, owner of MMA brands Sinister, Silverstar and Tapout, has officially served notice to the non-profit cancer awareness company Tap Out Cancer over the use of a federally trademarked word ‘tapout’.
All I can think about is Mask rolling over in his grave right now. First the “bro deals” went out the window and now this. I understand the business logic behind the decision. However, I feel it’s a missed opportunity for the most recognizable MMA apparel company to have a positive impact in the lives of others while gaining the hearts of media everywhere. What do you guys think?
Apparently Dana White isn’t the only person in the MMA community who keeps a cease and desist in their back pocket, eagerly awaiting to ruin someone’s fun.
MMAPayout.com is reporting that Authentic Brands Group, owner of MMA brands Sinister, Silverstar and Tapout, has officially served notice to the non-profit cancer awareness company Tap Out Cancer over the use of a federally trademarked word ‘tapout’.
All I can think about is Mask rolling over in his grave right now. First the “bro deals” went out the window and now this. I understand the business logic behind the decision. However, I feel it’s a missed opportunity for the most recognizable MMA apparel company to have a positive impact in the lives of others while gaining the hearts of media everywhere. What do you guys think?
I’m sitting here in front of my computer searching for words on where to begin to get to the end of “The Coach,” Shawn Tompkins‘ life, as I knew it. Tompkins was an instant friend to.
I’m sitting here in front of my computer searching for words on where to begin to get to the end of “The Coach,” Shawn Tompkins‘ life, as I knew it. Tompkins was an instant friend to us at RawVegas. He was one of honestly… few… who believed in our site and our contribution to MMA when we first started, so he openly gave us access into his gym, into his team, and several times into his home with his beautiful wife, Emilie and their dogs Cowboy and Patsy. Tompkins was a renowned and respected coach who embraced the saying, “those who can’t, teach.” Tompkins had tried his hand as an MMA fighter and gone 0 and 4 in that capacity. So he decided, he may not be a very good fighter, but he certainly could coach, thus one of the biggest names in MMA training was born.
Tompkins moved to Las Vegas in 2007 to help open Xtreme Couture training facility as he coached Randy Couture. In 2009, he amicably left as Head Coach at Xtreme Couture to work on branding his Team Tompkins at TapouT Training Center. Among his growing team were Chris Horodecki, John Gunderson, his brother-in-law Sam Stout, Mark Hominick and George Roop. Tompkins had recently taken Hominick to an amazing heart-filled title contention against Jose Aldo at UFC 129 in April. Hominick lost the fight, but it was evident that like all Team Tompkins members, Hominick learned to keep fighting at all costs.
Shawn Tompkins would be the first to tell you, he had many personal demons, but it was his way of pushing past them to show up to the fight that earned the respect of those who trained with him and those who simply just knew him, as I did. As I work in the media, I am not to show bias, but it’s hard when you live in the city that breeds this sport and you are welcome into so many terrific gyms and into the lives of these athletes and trainers, not to build a friendship with them. Shawn Tompkins was my friend. I will miss him. The talent he has helped cultivate…Horodecki, Gunderson, Stout, Hominick, Roop… and so many others, they will go on. They will continue to win fights and impress us with their skills. And we must always remember, that behind every single fighter that we cheer for and adore and admire… there’s a coach that stands in their corner, devoting their lives to a fighter’s glory. We all need a good coach in our lives. You will be deeply missed, Shawn.
The NFL lockout has affected players in many different ways, but current Cincinnati Bengals wide receiver Chad Ochocinco made a splash in a positive way by signing a contract with TapouT Mouthguards and TapouT RealG Performance Bands, according to MMAM…
The NFL lockout has affected players in many different ways, but current Cincinnati Bengals wide receiver Chad Ochocinco made a splash in a positive way by signing a contract with TapouT Mouthguards and TapouT RealG Performance Bands, according to MMAMania. “Ochocinco is the perfect athlete to represent the TapouT brand and its energy and intensity,” […]
