Ronda Rousey Likely To Remain With WME-IMG After UFC Purchase

With this morning’s (Mon., July 11, 2016) breaking news that the UFC had been purchased for a record $4 billion, countless unknowns arose regarding the direction of the world’s biggest MMA promotion. Apparently a question regarding former women’s bantamweight champion Ronda Rousey won’t be one of them, however. When the UFC was bought by William Morris Endeavor

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With this morning’s (Mon., July 11, 2016) breaking news that the UFC had been purchased for a record $4 billion, countless unknowns arose regarding the direction of the world’s biggest MMA promotion.

Apparently a question regarding former women’s bantamweight champion Ronda Rousey won’t be one of them, however.

When the UFC was bought by William Morris Endeavor and their investors – a group called WME-IMG – a peculiar situation arose given that Rousey is represented by the WME-IMG talent agency. It may have seemed that created a stark conflict of interest involving her fighting, but Rousey will reportedly stay with the group because WME-IMG never negotiated her actual fights with the UFC.

ESPN’s Darren Rovell was the first to clarify the details:

Rousey famously made a whirlwind run to the lofty position of the UFC’s (and MMA’s overall, for that matter) biggest-ever crossover star from 2013-2015, defending her title a record six straight times with all coming by way of finish.

But that hype train came crashing to a halt at last year’s UFC 193, where Rousey lost to now-former champion Holly Holm via brutal head kick following a one-sided striking display from “The Preacher’s Daughter,” who boasted an extensive striking resume as a former champion boxer.

Rousey has since gone into a self-imposed seclusion of sorts, appearing rarely in public as her fighting future remains highly unknown. After recently undergoing a minor arthroscopic procedure on her knee, Dana White has hinted that Rousey may not return to the octagon until 2017.

He also stated that “Rowdy” will fight the champion, who is now Amanda Nunes after she beat Miesha Tate, who beat Holm at UFC 196, in the main event of UFC 200. If and when she does, her status with WME-IMG won’t be an issue.

Now it’s just a matter of getting arguably the new company’s biggest star to find her passion for fighting again.

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Dana White Reacts To UFC Sale

Rumors regarding the potential sale of the world’s largest mixed martial arts promotion have been swirling for months now with UFC President Dana White constantly denying the reports. Today (July 11, 2016), however, the official announcement has come, as the UFC has indeed been sold for $4 billion dollars to an investment group led by

The post Dana White Reacts To UFC Sale appeared first on LowKick MMA.

Rumors regarding the potential sale of the world’s largest mixed martial arts promotion have been swirling for months now with UFC President Dana White constantly denying the reports. Today (July 11, 2016), however, the official announcement has come, as the UFC has indeed been sold for $4 billion dollars to an investment group led by WME-IMG.

While CEO Lorenzo Fertitta will be taking a step down from his day to day responsibilities, White will be staying on in his role as President. Check out what the UFC boss had to say about the sale below:

 “Exact opposite,” White told ESPN in regards to fans being worried about the changing of the guard. “Sport is going to the next level.”

“No other sport compares to UFC,” White said in today’s release (Via MMAMania). “Our goal has always been to put on the biggest and the best fights for our fans, and to make this the biggest sport in the world. I’m looking forward to working with WME | IMG to continue to take this sport to the next level.”

The UFC has built the sport of mixed martial arts into a main stream attraction throughout its 23 year history, and much of the credit for doing so should be handed to White and the Fertitta brothers. As far as immediate changes to the promotion, it’s currently unclear what plans the new owners have in mind.

Stay tuned to LowKickMMA as more news unfolds on this breaking story.

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