Fast running! Meat cutting! Alley explosions!
Reebok is gunning for all your sensory triggers in Jon “Bones” Jones’ new shoe commercial.
The mixed martial arts champion is promoting the shoe company’s new line of ZPump Fusions—a reimagining of the Reebok Pumps you once swore made you jump higher and open up Fleer Metal packs faster.
Jones is seen sprinting through an urban sprawl as all sorts of symbolism pops off in his midst. I find the meat-cutting visual especially powerful, as it’s probably the most accurate representation of how Jones’ elbows operate.
As for the kicks, whether Reebok pump-style shoes actually boost speed and vertical leaping is entirely up to you. I find the pumps to be the ultimate placebo. If you believe pushing on this little tab makes you a beast, a beast you will be.
That’s just how it works.
Dan is on Twitter. He’s abused some Pumps in his day.
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