The UFC will always try to improve their product.
From free fights, to signing the best athletes in the world; the company has done its very best in promoting the sport of mixed martial arts in American culture.
But with already popular entities like the NFL, MLB, NBA and boxing commanding the limited spotlight, it’s often hard for the UFC to attract “serious” fans.
Sure, you’ll have those MMA followers that will drive to their friend’s house to watch Anderson Silva fight, but how many of those casual onlookers can accurately tell you who Michael McDonald and Dave Herman are?
Not a lot. That’s why the UFC needs to revamp their efforts in attracting “hardcore” fans. Not only to help gross revenue, but to maintain a desirable fanbase that will help the sport grow over the next 20 years.
Here’s how you do it: