The UFC’s in an interesting place. They aren’t getting the kind of mainstream attention they did just two years ago, and yet they’re in a better place than ever on the television dial, at least from a numbers perspective.
The promotion still has a few stars that can move the needle, but the days of Brock Lesnar pulling in enormous pay-per-view buyrates on the strength of his own drawing power seem to be over. But who’s next? Who on the UFC roster can become the kind of star that makes mainstream fans sit up and take notice?
I’ve got ten candidates for you in the following pages. You’re not going to like all of them, and you’re almost certainly going to disagree. But hear me out, and then have your say in the comments below.