Cain Velasquez is the Heavyweight Champion of the UFC, the premier organization in the sport of Mixed Martial Arts. However, the general consensus is that Brock Lesnar is undoubtedly the biggest draw for the promotion. But is the new champion, Cain Velasquez, prepared to overtake the role as the company’s biggest star?
The buyrates associated with the events that have included Lesnar have been outstanding:
UFC 87: 625,000
UFC 91: 1,118,000
UFC 100: 1,600,000
UFC 116: 1,160,000
UFC 121: 1,050,000
The reason for this may be that people all over the world are aware of Brock Lesnar, mainly because of his time with the WWE and marketability, due to a larger than life persona, physique and of course talent.
So can Velasquez be his replacement?