As the very best commissioner in all of sports, UFC president Dana White always does what’s best for his glowing promotion.
Whether it’s signing the best talent available, evolving the brand on an international scale or shouting his honest opinions in front of onlooking media members, the outspoken fan-turned-boss never seems to back down from a challenge.
However, during a time when champions are disappearing and UFC pay-per-view numbers aren’t excelling at the rate the organization would hope for, White arguably has more on his plate than ever before.
Here are seven things “The Commish” should accomplish in 2014 to maintain marketability and productivity.