These FOX commercials featuring UFC fighters are pretty sweet, and the latest one—featuring middleweight champion and reigning pound-for-pound king Anderson Silva—is no exception.
Watch as Silva discusses his superhuman punching strength and kicking power by wrecking shop on his neighborhood. Fixing washing machines, destroying annoying car alarms and stopping earthquakes with his bare hands are all in a day’s work for the Spider, apparently.
The first FOX commercial with Jon Jones hit all the right notes. It was charming and funny while still acknowledging that this guy is a tough dude who could kill you at the drop of a hat. It also aired during the NFC Championship Game, giving them a perfect target audience to promote the newest member of the FOX Sports family.
The second spot, this time with Frankie Edgar, wasn’t quite up to the level of the Jones commercial. It did a good job of selling Edgar as a normal family man (who happens to have the ability to choke out escaped tigers), but it didn’t have the guffawing humor of the Jones spot.
This is a good one, though. It presents Silva in a new light to the mainstream audience. We’re all aware that Silva is a fun-loving, dancing machine kind of dude who just happens to by the best fighter in the world. It’s a good thing for the rest of the world to see that side of Silva’s personality, too.
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