Asian Fans Want to See ‘Loudmouth, Arrogant’ Ben Askren Get Beat, Says ONE CEO

The mere mention of Ben Askren can turn people into crazed rage monsters, and that goes for MMA fans the world over. Speaking with MMAFighting.com’s Marc Raimondi, ONE Championship CEO Victor Cui discussed his company’s welterweight champion, and how h…

The mere mention of Ben Askren can turn people into crazed rage monsters, and that goes for MMA fans the world over. Speaking with MMAFighting.com’s Marc Raimondi, ONE Championship CEO Victor Cui discussed his company’s welterweight champion, and how he irks many of the Singapore-based promotion’s fans. 

“I think in a lot of countries in Asia, they want to see the loudmouth, arrogant American get beat up,” said Cui. “The stereotype of Americans in Asia is being loudmouth, arrogant and bragging, all this kind of stuff. That stereotype is what Asians want to see get beat up. Every time he does something, he just gets attention in Asia.”

Cui isn’t exactly out of line in labeling Askren as a loudmouth, arrogant American. The former Olympian is prolific on social media and frequently rips into UFC fighters and executives. In the past, he has labeled UFC President Dana White a “bald-headed fat man” and has heckled the likes of Johny Hendricks, Rory MacDonald and, most recently, Conor McGregor:

In ONE Championship, Askren is a one-of-a-kind fighter, introducing new Asian MMA fans to the concept of smack talk. Askren got immediate heat when he defeated and immediately taunted Bakhtiyar Abbasov in his promotional debut. From there, he set his sights on then-champion Nobutatsu Suzuki and effortlessly took the belt in August 2014 after more than a few pointed verbal jabs.

Of course, Askren isn’t just trash talk. The funk master is the reigning, defending, undisputed, undefeated champion of ONE’s welterweight division, and absolutely dominated all comers in Bellator from 2010 until his departure from the company in 2013. He is widely regarded as a top-10 fighter in the 170-pound division and currently sits at No. 5 in the latest edition of Bleacher Report’s Men’s MMA Rankings.

Cui, however, does not expect many to follow Askren‘s lead.

“They’ll come out with dramatic entrances and huge entourages and dye their hair and come out in costumes,” he said. “It’s more likely that you’ll see that entertainment side of a fighter as opposed to trying to step on someone else and push them down. I’d like to see some trash talk. … That’s always great. That stuff has just got to happen on its own.”

Askren is between fights at the moment, but Cui said that his next opponent will be a familiar face: Luis Santos. The two faced off in April, with the fight ending in a confusing, controversial no-contest due to an eye-poke. Unfortunately, there is no date set for the rematch.

Here’s hoping he can return to the cage soon.

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