Bellator 138 was an amazing event for Scott Coker and company on Friday night.
Was it a showcase of true MMA talent? No, given the card’s numerous blatant squash matches. Did it bolster Bellator‘s reputation as a home to top-notch fighters? No, Not with a main event of Kimbo Slice vs. Ken Shamrock.
So what did it do well? For one night, it captured the world’s attention.
#Bellator138 hit No. 2 on the worldwide trends on Twitter. It was No. 1 in the United States. It had mainstream media members tweeting about it. Those are all huge feats for the second-largest promotion of a niche sport.
Was all the talk positive? Not even close. But as many have said, there is no such thing as bad publicity.
Bellator, by far, was the biggest winner of Friday night. Who else triumphed? Read on and find out.