Dana F. White has been the face of the UFC ever since he and the Fertitta brothers bought the company. He’s been instrumental in bringing the UFC and the sport of MMA from the dark ages to where it is now.
With the UFC-Fox Sports deal, MMA will be introduced to millions of new fans across the nation.
As with any introduction into a new sport, the process of becoming mainstream won’t happen overnight, and there are a number of steps to go through.
White is captain of the ship and thus has several choices to make in order to ensure the UFC continues to rise in popularity.