The MMA world has had a full week to digest the ramifications of last week’s (Sat., March 5, 2016) absolutely blockbuster UFC 196 card from Las Vegas, Nevada, and one thing is for certain: despite some massive shake-ups, the game-changing event did huge business for the promotion.
It was the latest in the series of recently huge pay-per-views headlined by featherweight champion Conor McGregor that have been a vital piece of the UFC’s surge in popularity from 2015-2016, and even though he ultimately lost to Nate Diaz in the main event, the build-up and hype of the fight certainly can’t be denied as one of the most exciting in MMA history.
In fact, there are some signs that definitely suggest it was the most hyped UFC fight ever, and definitely a much bigger draw than McGregor’s originally scheduled lightweight title match with Rafael dos Anjos. Obviously McGregor was the star, but the massive following of Diaz no doubt put it over the top into truly historic territory.
The numbers would agree. Let’s take a look at why UFC 196’s main event was the most hyped fight in UFC history.
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